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Comparison

ShopProp vs Century 21

See how ShopProp's flat $4,995 fee compares to Century 21's 3% commission at every price point.

Home PriceCentury 21 (3%)ShopProp (Flat)You Save
$500,000$15,000$4,995$10,005
$750,000$22,500$4,995$17,505
$1,000,000$30,000$6,995$23005
$1,500,000$45,000$6,995$40,005
$2,000,000$60,000$7,995$55,005

Full Service tier shown. Tiers start at $0. All four tiers include managing broker oversight.

ShopProp Tier Breakdown

Transparent pricing — choose the tier that fits your needs. All tiers include managing broker oversight.

Seller TiersFeeWhat’s Included
Free$0MLS listing only
Essentials$1,995Photography, MLS, marketing basics
Full Service$7,995Full marketing, negotiation, closing support
Concierge1%Premium staging, enhanced marketing, white-glove service
Buyer RepresentationFee RangeDetails
Under $700K$1,995 – $5,995Rest of buyer commission returned as rebate
$700K – $1M$3,995 – $6,995Rest of buyer commission returned as rebate
$1M – $2M$7,995 – $7,995Rest of buyer commission returned as rebate
Over $2M$7,995 (flat)All services included — full rebate of remaining commission
4,000+ transactions since 2007 · Managing broker on every team · Biggest buyer rebates + lowest seller fees

Key Differences

Century 21 agents typically charge the standard 3% listing commission.

ShopProp charges a flat $7,995 regardless of home price.

On a $500K home, Century 21 costs $15,000. ShopProp costs $7,995. You save $10,005.

On a $1M home, Century 21 costs $30,000. ShopProp costs $7,995. You save $25,005.

Century 21 is a franchise with no standardized pricing — you negotiate with each agent.

ShopProp's transparent flat fee means no awkward negotiations. You know the price upfront.

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See your exact savings with our commission calculator.

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ShopProp Realty — Licensed in: AZ #O674161000 | CA #01890638 | CO #EC100108325 (Managing Broker: David Fendler) | FL #CQ1072513 (Broker: Rob Luecke Jr. #BK3666714) | HI #RB-22506 | MI #6505433466 (Managing Broker: Wayne Loebig) | TX #756082-B | VA #0225239672 | WA #9004
Managing Broker: Robert Luecke Sr. (unless noted above)

Pricing

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Full-service representation at a transparent flat fee, with a managing broker on every transaction.

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Featured in National Media

ShopProp in the Press

Fresh coverage lives on ShopProp's press page. These are the same outlet links we should keep reusing across the site.

NPR
Flat-fee brokers offer an alternative
The strongest national citation, including the $247,000 Atherton rebate example.
MarketWatch
How buying a house changed in August
National coverage on post-settlement buyer commission changes and flat-fee alternatives.
New York Post
What to expect from the NAR settlement
A national mainstream reference for ShopProp's anti-commission position and buyer savings story.
Business Wire
Free buyer representation announcement
Direct company news coverage explaining ShopProp's stance on buyer representation costs.
Orange County Register
Home buying a la carte
An older but valuable third-party citation showing this model has real history, not startup hype.
Viral on X
Atherton home post that blew up
The third-party X post about the $10.2M Atherton purchase that drove major organic attention.

See all press coverage on ShopProp →

As featured in NPR · MarketWatch · NY Post · Business Wire · OC Register · viral X post

See the full press hub at shopprop.com/press/