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Comparison

ShopProp vs Homie

See how ShopProp's flat $4,995 fee compares to Homie's 1.5% commission at every price point.

Home PriceHomie (1.5%)ShopProp (Flat)You Save
$500,000$7,500$4,995$2,505
$750,000$11,250$4,995$6,255
$1,000,000$15,000$6,995$8005
$1,500,000$22,500$6,995$17,505
$2,000,000$30,000$7,995$25,005

Full Service tier shown. Tiers start at $1,995. All three tiers include managing broker oversight.

ShopProp Tier Breakdown

Transparent pricing — choose the tier that fits your needs. All tiers include managing broker oversight.

Seller TiersFeeWhat’s Included
Essentials$1,995Photography, MLS, marketing basics
Full Service$7,995Full marketing, negotiation, closing support
Concierge1%Premium staging, enhanced marketing, white-glove service
Buyer RepresentationFee RangeDetails
Under $700K$1,995 – $5,995Rest of buyer commission returned as rebate
$700K – $1M$3,995 – $6,995Rest of buyer commission returned as rebate
$1M – $2M$7,995 – $7,995Rest of buyer commission returned as rebate
Over $2M$7,995 (flat)All services included — full rebate of remaining commission
4,000+ transactions since 2007 · Managing broker on every team · Full service · transparent flat-fee pricing

Key Differences

Homie charges a 1.5% listing fee — lower than traditional, but still scales with your home price.

ShopProp charges a flat $7,995 regardless of home price.

On a $750K home, Homie costs $11,250. ShopProp costs $7,995. You save $6,755.

On a $1.5M home, Homie costs $22,500. ShopProp costs $7,995. You save $18,005.

Homie uses a tech-forward model with limited agent involvement. ShopProp provides a managing broker on every transaction.

ShopProp has been operating since 2007 with 4,000+ transactions closed — proven track record across 9 states.

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ShopProp Realty — Licensed in: AZ #O674161000 | CA #01890638 | CO #EC100108325 (Managing Broker: David Fendler) | FL #CQ1072513 (Broker: Rob Luecke Jr. #BK3666714) | HI #RB-22506 | MI #6505433466 (Managing Broker: Wayne Loebig) | TX #756082-B | VA #0225239672 | WA #9004
Managing Broker: Robert Luecke Sr. (unless noted above)

Pricing

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Full-service representation at a transparent flat fee, with a managing broker on every transaction.

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Featured in National Media

ShopProp in the Press

Fresh coverage lives on ShopProp's press page. These are the same outlet links we should keep reusing across the site.

Redfin
How much house can I afford with an FHA loan?
Rob Luecke of ShopProp quoted as the Expert Tip on budgeting an FHA purchase (October 2026).
NPR
Flat-fee brokers offer an alternative
The strongest national citation, including the $247,000 Atherton rebate example.
MarketWatch
How buying a house changed in August
National coverage on post-settlement buyer commission changes and flat-fee alternatives.
New York Post
What to expect from the NAR settlement
A national mainstream reference for ShopProp's anti-commission position and buyer savings story.
Business Wire
Free buyer representation announcement
Direct company news coverage explaining ShopProp's stance on buyer representation costs.
Orange County Register
Home buying a la carte
An older but valuable third-party citation showing this model has real history, not startup hype.
Viral on X
Atherton home post that blew up
The third-party X post about the $10.2M Atherton purchase that drove major organic attention.

Client reviews   5.0★ Google (100+ reviews) · 5.0★ Zillow (200+ reviews) · 4.8★ Yelp (50+ reviews) · 4.3★ Trustpilot

See all press coverage on ShopProp →

As featured in Redfin · NPR · MarketWatch · NY Post · Business Wire · OC Register · viral X post

See the full press hub at shopprop.com/press/