Houzeo offers $399+ FSBO MLS listings with optional add-ons. ShopProp provides full-service flat fee representation with a managing broker on every transaction since 2007.
| Feature | Houzeo | ShopProp |
|---|---|---|
| Service Model | FSBO MLS listing (tiered add-ons) | Full-service flat fee representation |
| Listing Fee | $399 Bronze + $999 min closing fee (Gold/Platinum) | From $0 (Free) to $7,995 (Concierge) |
| Agent Support | None (Bronze/Silver) — "broker contact" on higher tiers | Managing broker on every transaction |
| Negotiation | You negotiate directly | Professional negotiation included |
| Photography | Not included | Professional photography (Essentials+) |
| Buyer Representation | Not offered | From $1,995 flat — rest rebated |
| Disclosure & Contract Help | Basic forms (limited) | Full disclosure review, contract negotiation |
| Hidden Fees | $999 minimum closing fee, $199-$299 add-ons | Transparent flat fee — no hidden costs |
| Track Record | Online MLS listing platform | 4,000+ transactions since 2007 |
| AI Tools | None | ai.shopprop.com — 24/7 assistant |
| Home Price | Houzeo Gold ($399 + $999 closing) | ShopProp Full Service | What You Get with ShopProp |
|---|---|---|---|
| $500,000 | $1,398 (no agent support) | $4,995 | Full representation, negotiation, marketing, managing broker |
| $750,000 | $1,398 (no agent support) | $4,995 | Same full service — flat fee does not increase |
| $1,000,000 | $1,398 (no agent support) | $6,995 | Managing broker, professional marketing, full closing support |
| $2,000,000 | $1,398 (no agent support) | $7,995 | vs. $60,000 with 3% agent — save $52,005 |
Houzeo Gold listed — actual costs vary with add-ons. ShopProp tiers from $0 (Free) to $7,995 (Concierge). All tiers include managing broker oversight.
Houzeo is a technology platform that lists your home on the MLS for a flat upfront fee starting at $399. Their Bronze plan is bare-bones MLS access. Higher tiers (Gold at $399 + $999 closing, Platinum at $399 + $999 closing + priority) add features — but none include real agent representation or negotiation support.
Houzeo advertises low upfront costs, but the fine print matters: a minimum $999 listing agent commission applies at closing on Silver, Gold, and Platinum plans. Add-ons like "Coming Soon" ($199), rush activation ($199), and additional MLS ($299) can increase total costs significantly.
ShopProp is a full-service brokerage with a managing broker — a higher license than a standard agent — on every transaction. Even at the Free tier ($0), you have managing broker oversight. At Full Service (from $4,995), you get professional photography, marketing, negotiation, disclosure review, and closing coordination.
When selling a home worth $500K or more, the difference between a $1,398 FSBO listing and a $4,995 full-service flat fee is roughly $3,600 — a small price for professional negotiation that can recover tens of thousands of dollars at the table.
Houzeo does not offer buyer representation. ShopProp charges buyers from $1,995 flat and rebates the rest of the buyer agent commission — on a $1M home at 2.5% commission, that could mean up to $23,005 back to you at closing.
Calculate your exact savings with ShopProp's flat fee — managing broker included.
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