ShopProp vs Houzeo

Houzeo is a technology platform that lists your home on the MLS for a flat upfront fee starting at $399. Their Bronze plan is bare-bones MLS access. Higher tiers (Gold at $399 + $999 closing, Platinum at $399 + $999 closing + priority) add features — but none include real agent representation or negotiation support.

Houzeo advertises low upfront costs, but the fine print matters: a minimum $999 listing agent commission applies at closing on Silver, Gold, and Platinum plans. Add-ons like "Coming Soon" ($199), rush activation ($199), and additional MLS ($299) can increase total costs significantly.

ShopProp is a full-service brokerage with a managing broker — a higher license than a standard agent — on every transaction. Even at the Essentials tier ($1,995), you have managing broker oversight. At Full Service (from $7,995), you get professional photography, marketing, negotiation, disclosure review, and closing coordination.

When selling a home worth $500K or more, the difference between a $1,398 FSBO listing and a $7,995 full-service flat fee is roughly $3,600 — a small price for professional negotiation that can recover tens of thousands of dollars at the table.

Houzeo does not offer buyer representation. ShopProp charges buyers from $1,995 flat and rebates the rest of the buyer agent commission — on a $1M home at 2.5% commission, that could mean up to $23,005 back to you at closing.