ShopProp vs Keller Williams: Compare Fees & Save

Home Price	Keller Williams (3%)	ShopProp (Flat)	You Save
$500,000	$15,000	$4,995	$10,005
$750,000	$22,500	$4,995	$17,505
$1,000,000	$30,000	$6,995	$23005
$1,500,000	$45,000	$6,995	$40,005
$2,000,000	$60,000	$7,995	$55,005

Full Service tier shown. Tiers start at $0. All four tiers include managing broker oversight.

Transparent pricing — choose the tier that fits your needs. All tiers include managing broker oversight.

Seller Tiers	Fee	What’s Included
Free	$0	MLS listing only
Essentials	$1,995	Photography, MLS, marketing basics
Full Service	$7,995	Full marketing, negotiation, closing support
Concierge	1%	Premium staging, enhanced marketing, white-glove service

Buyer Representation	Fee Range	Details
Under $700K	$1,995 – $5,995	Rest of buyer commission returned as rebate
$700K – $1M	$3,995 – $6,995	Rest of buyer commission returned as rebate
$1M – $2M	$7,995 – $7,995	Rest of buyer commission returned as rebate
Over $2M	$7,995 (flat)	All services included — full rebate of remaining commission

4,000+ transactions since 2007 · Managing broker on every team · Biggest buyer rebates + lowest seller fees

Key Differences

Keller Williams agents typically charge 2.5-3% listing commission.

ShopProp charges a flat $7,995 regardless of home price.

On a $1M home, Keller Williams costs $30,000. ShopProp costs $7,995. You save $25,005.

On a $2M home, Keller Williams costs $60,000. ShopProp costs $7,995. You save $55,005.

KW is the largest brokerage by agent count — but agents are independent contractors with varying experience.

ShopProp's managing broker model ensures a higher standard of expertise on every transaction.

Pricing

Full-service representation at a transparent flat fee, with a managing broker on every transaction.