See how ShopProp's flat $4,995 fee compares to Keller Williams's 3% commission at every price point.
| Home Price | Keller Williams (3%) | ShopProp (Flat) | You Save |
|---|---|---|---|
| $500,000 | $15,000 | $4,995 | $10,005 |
| $750,000 | $22,500 | $4,995 | $17,505 |
| $1,000,000 | $30,000 | $4,995 | $25,005 |
| $1,500,000 | $45,000 | $4,995 | $40,005 |
| $2,000,000 | $60,000 | $4,995 | $55,005 |
Full Service tier shown. Tiers start at $0. All four tiers include managing broker oversight.
Transparent pricing — choose the tier that fits your needs. All tiers include managing broker oversight.
| Seller Tiers | Fee | What’s Included |
|---|---|---|
| Free | $0 | MLS listing only |
| Essentials | $1,995 | Photography, MLS, marketing basics |
| Full Service | $4,995 | Full marketing, negotiation, closing support |
| Concierge | 1% | Premium staging, enhanced marketing, white-glove service |
| Buyer Representation | Fee Range | Details |
|---|---|---|
| Under $700K | $1,995 – $5,995 | Rest of buyer commission returned as rebate |
| $700K – $1M | $3,995 – $6,995 | Rest of buyer commission returned as rebate |
| $1M – $2M | $4,995 – $7,995 | Rest of buyer commission returned as rebate |
| Over $2M | $7,995 (flat) | All services included — full rebate of remaining commission |
ShopProp pioneered transparent flat-fee pricing nearly 20 years ago — not to discount real estate, but to elevate it. Founded in 2007, ShopProp put a managing broker on every transaction because the percentage model doesn’t reward better service — it just charges more. Nearly two decades and 4,000+ deals across 8 states later, ShopProp didn’t lower the bar on service. It raised it — and lowered the cost of getting there.
Keller Williams agents typically charge 2.5-3% listing commission.
ShopProp charges a flat $4,995 regardless of home price.
On a $1M home, Keller Williams costs $30,000. ShopProp costs $4,995. You save $25,005.
On a $2M home, Keller Williams costs $60,000. ShopProp costs $4,995. You save $55,005.
KW is the largest brokerage by agent count — but agents are independent contractors with varying experience.
ShopProp's managing broker model ensures a higher standard of expertise on every transaction.
Pricing
Full-service representation at a transparent flat fee, with a managing broker on every transaction.
Calculate Your SavingsAs featured in NPR · USA Today · New York Post · Brookings Institution · Mercury News · MarketWatch
Featured in discussions on Reddit's r/BayAreaRealEstate
As featured in
NPR · USA Today · New York Post · Brookings Institution · Mercury News · MarketWatch
