Comparison

ShopProp vs Keller Williams

See how ShopProp's flat $4,495 fee compares to Keller Williams's 3% commission at every price point.

Home PriceKeller Williams (3%)ShopProp (Flat)You Save
$500,000$15,000$4,495$10,505
$750,000$22,500$4,495$18,005
$1,000,000$30,000$4,495$25,505
$1,500,000$45,000$4,495$40,505
$2,000,000$60,000$4,495$55,505

Full Service tier shown. Tiers start at $0. All four tiers include managing broker oversight.

ShopProp Tier Breakdown

Transparent pricing — choose the tier that fits your needs. All tiers include managing broker oversight.

Seller TiersFeeWhat’s Included
Free$0MLS listing only
Essentials$1,995Photography, MLS, marketing basics
Full Service$4,495Full marketing, negotiation, closing support
Concierge1%Premium staging, enhanced marketing, white-glove service
Buyer RepresentationFee RangeDetails
Under $700K$1,995 – $5,995Rest of buyer commission returned as rebate
$700K – $1M$3,995 – $6,995Rest of buyer commission returned as rebate
$1M – $2M$4,995 – $7,995Rest of buyer commission returned as rebate
Over $2M$7,995 (flat)All services included — full rebate of remaining commission
4,000+ transactions since 2007 · Managing broker on every team · Biggest buyer rebates + lowest seller fees

Key Differences

Keller Williams agents typically charge 2.5-3% listing commission.

ShopProp charges a flat $4,495 regardless of home price.

On a $1M home, Keller Williams costs $30,000. ShopProp costs $4,495. You save $25,505.

On a $2M home, Keller Williams costs $60,000. ShopProp costs $4,495. You save $55,505.

KW is the largest brokerage by agent count — but agents are independent contractors with varying experience.

ShopProp's managing broker model ensures a higher standard of expertise on every transaction.

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ShopProp Realty — Licensed in: AZ #O674161000 | CA #01890638 | CO #EC100108325 (Managing Broker: David Fendler) | HI #RB-22506 | MI #6505433466 (Managing Broker: Wayne Loebig) | TX #756082-B | VA #0225239672 | WA #9004
Managing Broker: Robert Luecke (unless noted above)