The traditional percentage model costs you more as your home's value increases. A flat fee stays the same. Here's the math.
When you pay a 3% listing commission, the amount you pay scales with your home's price — but the work your agent does doesn't. Listing a $500,000 home and a $2,000,000 home requires essentially the same steps: photography, MLS listing, showings, negotiations, paperwork, closing.
Yet the percentage model charges you $15,000 for one and $60,000 for the other. That's a $45,000 difference for fundamentally the same service.
A flat fee reflects reality: the work is the work, and the price is the price.
| Home Price | 3% Commission | 2% Commission | 1.5% Commission | ShopProp Flat Fee | You Save vs 3% |
|---|---|---|---|---|---|
| $300,000 | $9,000 | $6,000 | $4,500 | $4,495 | $4,505 |
| $500,000 | $15,000 | $10,000 | $7,500 | $4,495 | $10,505 |
| $750,000 | $22,500 | $15,000 | $11,250 | $4,495 | $18,005 |
| $1,000,000 | $30,000 | $20,000 | $15,000 | $4,495 | $25,505 |
| $1,500,000 | $45,000 | $30,000 | $22,500 | $4,495 | $40,505 |
| $2,000,000 | $60,000 | $40,000 | $30,000 | $4,495 | $55,505 |
Key insight: Even the "discounted" 1.5% commission costs $15,000 on a $1M home — more than 3x ShopProp's flat fee. Percentage-based pricing, no matter how "low," always costs more on higher-value homes.
Enter your home price and see your exact savings — in 10 seconds.
Calculate Your SavingsThis assumes the percentage correlates with service quality. It doesn't. A 3% agent selling a $2M home earns $60,000 — but provides the same listing photos, the same MLS entry, the same negotiations as they would on a $500K home for $15,000. You're not getting 4x the service. You're paying 4x the fee.
ShopProp has closed 4,000+ transactions since 2007 with a managing broker on every deal. The service quality is proven. The pricing is just honest.
Agents at percentage brokerages are motivated to close quickly (time is money) and at the highest price possible (bigger commission). That sounds good until you realize a 3% agent earns only $3,000 more by getting you an extra $100,000 on your sale price — after splits and brokerage fees, maybe $1,000. The motivation difference is minimal.
What actually matters: competence, availability, and accountability. ShopProp's managing broker oversight ensures all three on every transaction.
They are — and that's the problem. If the standard 3% were fair, agents wouldn't negotiate it. The fact that agents routinely accept 2% or 1.5% when pressed proves the percentage model has built-in padding. A flat fee eliminates the negotiation entirely. The price is the price.
Flat fee saves money at any price point above ~$150,000. But the savings become dramatic at higher values:
If you're in a market with median home prices above $500K — like the San Francisco Bay Area, Seattle, Los Angeles, or Honolulu — flat fee is the clear choice.
For most home sellers, a flat fee saves significantly more. A 3% commission on a $1M home costs $30,000, while ShopProp's flat fee is $4,495 — a savings of $25,505. The work is the same regardless of home price.
The percentage model was established decades ago. Agents benefit financially from it, particularly on higher-priced homes. Flat fee brokerages like ShopProp are changing this by pricing based on the actual work involved.
Not with ShopProp. You get the same full-service representation — plus managing broker oversight on every transaction. The only difference is transparent, predictable pricing.
Enter your price and compare percentage vs flat fee — instantly.
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