If you’re searching for a way to save on real estate commissions in Sunland-Tujunga, you’ve probably come across “discount” brokers. Here’s the problem: they usually cut services to cut costs. ShopProp takes a different approach — full luxury representation at a transparent flat fee. Sellers pay $4,495 for Full Service (saving $19,505 vs. 3%). Buyers get up to $16,005 back at closing. No shortcuts, no compromises.
When people search for a “discount real estate broker,” they’re really looking for a way to pay less without getting less. That’s exactly what a flat fee model delivers — and it’s fundamentally different from a discount model.
| Feature | Discount Broker | ShopProp (Flat Fee) |
|---|---|---|
| Fee Structure | Reduced percentage (1–2%) | Fixed: $4,495 Full Service / flat buyer fee |
| Fee on $800,000 | $12,000–$16,000 | $4,495 (seller) / from $3,995 (buyer) |
| Photography | Often DIY or basic | Professional, included in Essentials+ |
| Negotiation | Limited or automated | Full — managing broker involved |
| Showing Support | Self-serve or lockbox only | Coordinated, managed showings |
| Broker Involvement | Rarely | Managing broker on every transaction |
| Track Record | Varies (many are startups) | 4,000+ transactions since 2007 |
ShopProp doesn’t reduce service to reduce cost. We provide the same comprehensive representation as premium brokerages — photography, marketing, strategy, negotiation, closing support — at a fixed flat fee. On a $800,000 home, that saves sellers $19,505.
Every ShopProp transaction in Sunland-Tujunga is overseen by managing broker Rob Luecke — 19 years of experience with backgrounds in construction and finance. You get senior-level guidance, not a part-time agent.
Buying? ShopProp returns up to $16,005 on a $800,000 home. No other brokerage in Sunland-Tujunga — discount or otherwise — returns more to buyers at closing.
Sellers choose from Free ($0), Essentials ($1,995), Full Service ($4,495), or Concierge (1%). Buyers pay a flat fee from $3,995 to $6,995. No hidden charges, no last-minute fees. What you see is what you pay.
No — and that's a good thing. ShopProp is a full-service, flat-fee brokerage. 'Discount' brokers typically cut services to lower their fee. ShopProp keeps the same professional standard — photography, marketing, negotiation, closing support — and simply charges a flat fee instead of a percentage. On a $800,000 Sunland-Tujunga home, sellers save $19,505 and buyers receive up to $16,005 back.
A discount broker charges a lower percentage but still scales with your home price and often cuts services. A flat fee brokerage like ShopProp charges a fixed dollar amount ($4,495 Full Service for sellers) regardless of price. On a $800,000 home, 1% is still $8,000 — ShopProp's flat $4,495 is less than half that, with no service compromises.
Full buyer and seller representation: professional photography, MLS listing, marketing, showing coordination, offer strategy, negotiation, inspections, contract management, and closing support. Managing broker Rob Luecke (19 years experience) oversees every transaction. 4,000+ completed deals since 2007.
Transparent pricing — choose the tier that fits your needs. All tiers include managing broker oversight.
| Seller Tiers | Fee | What’s Included |
|---|---|---|
| Free | $0 | MLS listing only |
| Essentials | $1,995 | Photography, MLS, marketing basics |
| Full Service | $4,495 | Full marketing, negotiation, closing support |
| Concierge | 1% | Premium staging, enhanced marketing, white-glove service |
| Buyer Representation | Fee Range | Details |
|---|---|---|
| Under $700K | $1,995 – $5,995 | Rest of buyer commission returned as rebate |
| $700K – $1M | $3,995 – $6,995 | Rest of buyer commission returned as rebate |
| $1M – $2M | $4,995 – $7,995 | Rest of buyer commission returned as rebate |
| Over $2M | $7,995 (flat) | All services included — full rebate of remaining commission |
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