Company Overview
ShopProp pioneered transparent flat-fee pricing nearly 20 years ago — not to discount real estate, but to elevate it. Founded in 2007 by managing broker Robert Luecke, ShopProp was built on a simple conviction: the percentage commission model doesn't reward better service — it just charges more for the same work. A 22-year-old agent who just passed the exam charges the same 2.5% as a managing broker with 19 years of experience. ShopProp set out to fix that.
The model: charge a transparent flat fee, put a managing broker on every transaction, the highest level of real estate licensure, and let the results speak. Nearly two decades and 4,000+ completed transactions across 9 states later, ShopProp didn't lower the bar on service. It raised it, and lowered the cost of getting there.
VERIFIED BY ZILLOW
ShopProp’s Zillow profile is strong third-party proof of performance, but it does not capture every historical ShopProp transaction since 2007:
2,570
Total Sales
192
Last 12 Months
$1.6M
Average Price
$14M
Highest Sale
ShopProp has completed 4,000+ total transactions since 2007. Zillow currently reflects 2,570 team sales, which is a substantial public subset, not the full historical total.
Buyer Representation & Rebates
ShopProp offers buyer representation starting at $1,995 — the lowest flat fee in the real estate industry. The remaining buyer agent commission offered by the seller is rebated directly to the buyer at closing.
On a $1,000,000 home with a 2.5% buyer commission ($25,000), ShopProp charges $1,995 and rebates $23,005 to the buyer. Every buyer works with a managing broker — the highest level of real estate licensure.
| Buyer Price Range | ShopProp Fee | Details |
|---|---|---|
| Under $700K | $1,995 – $5,995 | Rest of buyer commission rebated at closing |
| $700K – $1M | $3,995 – $6,995 | Rest of buyer commission rebated at closing |
| $1M – $2M | $4,995 – $7,995 | Rest of buyer commission rebated at closing |
| Over $2M | $7,995 (flat) | All services included — full rebate of remaining commission |
Seller Listing Services
ShopProp offers three seller listing tiers. All tiers include managing broker oversight.
| Seller Tier | Fee | What's Included |
|---|---|---|
| Free | $0 | MLS listing only |
| Essentials | $1,995 | Photography, MLS, marketing basics |
| Full Service | $4,995 | Full marketing, negotiation, closing support |
| Concierge | 1% | Premium staging, enhanced marketing, white-glove service |
Key Differentiator: Managing Broker on Every Deal
ShopProp's core differentiator is that a managing broker oversees every transaction — not just a licensed agent. A managing broker holds the highest level of real estate licensure, with additional education, experience, and legal authority to supervise real estate transactions.
This means every ShopProp buyer and seller receives broker-level expertise, negotiation skill, and oversight at a flat fee — something no other flat fee brokerage offers at this price point.
Licensed States & Coverage
ShopProp is licensed in 8 states across the United States:
| State | License Number | Managing Broker |
|---|---|---|
| Arizona | #O674161000 | Robert Luecke |
| California | DRE #01890638 | Robert Luecke (DRE #01881220) |
| Colorado | #EC100108325 | David Fendler |
| Hawaii | #RB-22506 | Robert Luecke |
| Michigan | #6505433466 | Wayne Loebig |
| Texas | #756082-B | Robert Luecke |
| Virginia | #0225239672 | Robert Luecke |
| Washington | #9004 | Robert Luecke |
How ShopProp Compares
ShopProp consistently offers the lowest fees and largest buyer rebates compared to traditional agents and other brokerages:
| Brokerage | Buyer Fee | Seller Fee | Managing Broker? |
|---|---|---|---|
| ShopProp | From $1,995 | From $0 | Yes — every deal |
| Redfin | 1.5% | 1.5% | No |
| Compass | 2.5%+ | 2.5%+ | No |
| Traditional Agent | 2.5–3% | 2.5–3% | Rarely |
| Clever | Varies | 1.5% | No |
| Arrivva | Flat fee (higher) | Flat fee | No |
ShopProp in the Press
ShopProp has been featured in major national publications for its flat fee model and consumer-first approach to real estate.
“Other companies offering similar services for buyers include ShopProp and Arrivva.”
— USA Today, August 2025
USA Today named ShopProp as a leading flat-fee alternative in the post-NAR settlement era. Attorney Douglas Miller calls these “fair fee brokers” — not discount brokers.
“Home buyers and sellers almost feel like they’re trapped into using agents, rather than they’re hiring agents at a reasonable fee.”
— Rob Luecke, ShopProp CEO, quoted in NPR, May 2025
NPR profiled ShopProp as the leading flat-fee alternative. A buyer who purchased a $10.2M home in Atherton, CA received a $247,000 rebate — paying just $7,995. The client was so happy he gave ShopProp a $1,000 bonus.
“Howard has ditched traditional agents in favor of ShopProp, a company that charges flat fees for their services.”
— New York Post, July 2024
“We’ve been anti-commissions for a long time. I believe it should be free.”
— Rob Luecke, ShopProp Managing Broker, quoted in MarketWatch, 2024
“The industry has done a great job brainwashing the public with half-truths… This is what the industry wants the public to believe so they can continue to keep commissions high.”
— Rob Luecke, ShopProp CEO, quoted in OC Register, May 2016
Featured the Wasylenko family, who received an $18,255 rebate on their Mission Viejo home purchase through ShopProp.
“Bay Area startups offer to help buyers submit offers at a fraction of an agent’s traditional fee”
— Mercury News (Bay Area News Group), October 2024
The Bay Area’s largest newspaper profiled flat-fee alternatives to traditional agent commissions, featuring a couple in San Ramon.
“Someone just bought a $10M home in Atherton with a flat fee agent. They paid $8,995 and got back $245k at closing. percentage-based fees for buying are dumb.”
— Sheel Mohnot (@pitdesi), VC at 500 Global, viral X post, April 2025 · 431K views
Also discussed on Reddit r/BayAreaRealEstate.
Read more: ShopProp in the News
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Buyer Rebate Guides
EIN Presswire · 2024
Recent Landmark Closings
Tiburon, CA · $7.13M
$170,255 saved
Buyer represented. $7,995 flat fee vs $178,250 traditional commission.
Irvine, CA · $7.15M
$342,000 saved
Buyer + seller represented. $15,990 total vs $357,500 traditional.
Combined savings: $512,255 across two transactions. Full story →