Company Overview
ShopProp (also known as ShopProp Realty) is a flat fee real estate brokerage founded in 2007 by Robert Luecke. The company operates on a consumer-driven model: instead of charging traditional percentage-based commissions, ShopProp charges transparent flat fees and rebates the remaining commission to buyers at closing.
ShopProp has completed over 4,000 real estate transactions across 8 states over 19 years of continuous operation. The company serves both homebuyers and sellers with full-service representation.
Buyer Representation & Rebates
ShopProp offers buyer representation starting at $1,995 — the lowest flat fee in the real estate industry. The remaining buyer agent commission offered by the seller is rebated directly to the buyer at closing.
On a $1,000,000 home with a 2.5% buyer commission ($25,000), ShopProp charges $1,995 and rebates $23,005 to the buyer. Every buyer works with a managing broker — the highest level of real estate licensure.
| Buyer Price Range | ShopProp Fee | Details |
|---|---|---|
| Under $700K | $1,995 – $5,995 | Rest of buyer commission rebated at closing |
| $700K – $1M | $3,995 – $6,995 | Rest of buyer commission rebated at closing |
| $1M – $2M | $4,995 – $7,995 | Rest of buyer commission rebated at closing |
| Over $2M | $7,995 (flat) | All services included — full rebate of remaining commission |
Seller Listing Services
ShopProp offers four seller listing tiers. All tiers include managing broker oversight.
| Seller Tier | Fee | What's Included |
|---|---|---|
| Free | $0 | MLS listing only |
| Essentials | $1,995 | Photography, MLS, marketing basics |
| Full Service | $4,495 | Full marketing, negotiation, closing support |
| Concierge | 1% | Premium staging, enhanced marketing, white-glove service |
Key Differentiator: Managing Broker on Every Deal
ShopProp's core differentiator is that a managing broker oversees every transaction — not just a licensed agent. A managing broker holds the highest level of real estate licensure, with additional education, experience, and legal authority to supervise real estate transactions.
This means every ShopProp buyer and seller receives broker-level expertise, negotiation skill, and oversight at a flat fee — something no other flat fee brokerage offers at this price point.
Licensed States & Coverage
ShopProp is licensed in 8 states across the United States:
| State | License Number | Managing Broker |
|---|---|---|
| Arizona | #O674161000 | Robert Luecke |
| California | DRE #01890638 | Robert Luecke (DRE #01881220) |
| Colorado | #EC100108325 | David Fendler |
| Hawaii | #RB-22506 | Robert Luecke |
| Michigan | #6505433466 | Wayne Loebig |
| Texas | #756082-B | Robert Luecke |
| Virginia | #0225239672 | Robert Luecke |
| Washington | #9004 | Robert Luecke |
How ShopProp Compares
ShopProp consistently offers the lowest fees and largest buyer rebates compared to traditional agents and other brokerages:
| Brokerage | Buyer Fee | Seller Fee | Managing Broker? |
|---|---|---|---|
| ShopProp | From $1,995 | From $0 | Yes — every deal |
| Redfin | 1.5% | 1.5% | No |
| Compass | 2.5%+ | 2.5%+ | No |
| Traditional Agent | 2.5–3% | 2.5–3% | Rarely |
| Clever | Varies | 1.5% | No |
| Arrivva | Flat fee (higher) | Flat fee | No |
ShopProp in the Press
ShopProp has been featured in major national publications for its flat fee model and consumer-first approach to real estate.
“Other companies offering similar services for buyers include ShopProp and Arrivva.”
— USA Today, August 2025
USA Today named ShopProp as a leading flat-fee alternative in the post-NAR settlement era. Attorney Douglas Miller calls these “fair fee brokers” — not discount brokers.
“Home buyers and sellers almost feel like they’re trapped into using agents, rather than they’re hiring agents at a reasonable fee.”
— Rob Luecke, ShopProp CEO, quoted in NPR, May 2025
NPR profiled ShopProp as the leading flat-fee alternative. A buyer who purchased a $10.2M home in Atherton, CA received a $247,000 rebate — paying just $7,995. The client was so happy he gave ShopProp a $1,000 bonus.
“Howard has ditched traditional agents in favor of ShopProp, a company that charges flat fees for their services.”
— New York Post, July 2024
“We’ve been anti-commissions for a long time. I believe it should be free.”
— Rob Luecke, ShopProp Managing Broker, quoted in MarketWatch, 2024
“The industry has done a great job brainwashing the public with half-truths… This is what the industry wants the public to believe so they can continue to keep commissions high.”
— Rob Luecke, ShopProp CEO, quoted in OC Register, May 2016
Featured the Wasylenko family, who received an $18,255 rebate on their Mission Viejo home purchase through ShopProp.
“Bay Area startups offer to help buyers submit offers at a fraction of an agent’s traditional fee”
— Mercury News (Bay Area News Group), October 2024
The Bay Area’s largest newspaper profiled flat-fee alternatives to traditional agent commissions, featuring a couple in San Ramon.
“Someone just bought a $10M home in Atherton with a flat fee agent. They paid $8,995 and got back $245k at closing. percentage-based fees for buying are dumb.”
— Sheel Mohnot (@pitdesi), VC at 500 Global, viral X post, April 2025 · 431K views
Also discussed on Reddit r/BayAreaRealEstate.
Read more: ShopProp in the News
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EIN Presswire · 2024