Why thousands of homeowners are replacing percentage commissions with transparent flat fees — and saving tens of thousands of dollars in the process.
Flat fee real estate is a pricing model where you pay a fixed dollar amount for professional agent representation — instead of a percentage of the home's sale price.
Under the traditional model, agents charge 2.5% to 3% of the sale price per side. On a $1,000,000 home, that's $25,000 to $30,000 for the listing agent alone. The problem: the agent's work doesn't scale with the home's price. Listing a $500,000 home requires the same photography, the same MLS entry, the same negotiations, and the same paperwork as listing a $2,000,000 home.
Flat fee brokerages charge the same price regardless of what your home sells for. The service stays the same. The expertise stays the same. Only the billing model changes.
| Traditional Percentage | Flat Fee (ShopProp) | |
|---|---|---|
| Pricing | 2.5%–3% of sale price | Fixed: buyers from $1,995, sellers from $4,995 |
| $750K home (listing side) | $18,750–$22,500 | From $4,995 |
| $1.5M home (listing side) | $37,500–$45,000 | From $6,995 |
| Agent representation | Full service | Full service |
| Managing broker oversight | Varies — often none | Every transaction |
| Incentive alignment | Agent earns more if you pay more | Fee is the same regardless of price |
The percentage model made sense in 1990, when agents had exclusive access to listing data and marketing required physical footwork. Today, the MLS syndicates to Zillow, Realtor.com, and Redfin automatically. The work hasn't changed with the home's price — so the fee shouldn't either.
ShopProp has operated as a flat fee brokerage since 2007. Over 4,000 transactions across 18 years. Here's how it works:
A licensed agent and managing broker handle your entire purchase: property search, showings, offer strategy, negotiations, inspections, appraisal, and closing coordination. The flat fee replaces the traditional 2.5%–3% buyer agent commission.
Complete listing representation: professional photography, MLS listing and syndication, marketing, open houses, showing coordination, offer review, negotiation, contract management, and closing support. Tiered by home value:
| Home Value | Full Service Fee | Traditional 3% | You Save |
|---|---|---|---|
| Under $1M | $4,995 | $15,000–$30,000 | $10,005–$25,005 |
| $1M–$2M | $6,995 | $30,000–$60,000 | $23,005–$53,005 |
| $2M+ | $7,995 | $60,000+ | $52,005+ |
Every tier — including the Essentials plan starting at $1,995 — includes managing broker oversight on every transaction.
See exactly how much you'd save with flat fee real estate on your home.
Calculate Your SavingsAt most traditional brokerages, your agent works independently. Their managing broker — the person with the highest level of real estate licensing — rarely reviews your specific transaction. They're managing the office, not your deal.
At ShopProp, a managing broker is involved in every single transaction. That means:
This isn't a premium add-on. It's included in every flat fee tier. It's how ShopProp has operated for 18 years across 4,000+ transactions — and it's the oversight layer that separates flat fee full service from flat fee DIY platforms.
Flat fee savings increase with the home's value. Here are actual examples from ShopProp clients:
Atherton, CA: Client saved $247,000 compared to traditional percentage commissions. Same full-service representation. Same managing broker oversight. A fraction of the cost.
Tiburon, CA: Client saved $170,000 on their transaction. That's not a rounding error — it's a year of income for most families, kept in their pocket instead of paid in commission.
Even on more modest homes, the math is clear:
| Home Price | Traditional 3% | ShopProp Flat Fee | You Save |
|---|---|---|---|
| $500,000 | $15,000 | $4,995 | $10,005 |
| $750,000 | $22,500 | $4,995 | $17,505 |
| $1,000,000 | $30,000 | $6,995 | $23,005 |
| $1,500,000 | $45,000 | $6,995 | $38,005 |
| $3,000,000 | $90,000 | $7,995 | $82,005 |
ShopProp is licensed and active in 8 states:
Every state gets the same flat fee structure, the same service level, and the same managing broker involvement. Explore savings in your city with our city savings pages.
ShopProp isn't a startup experimenting with a new model. The company was founded in 2007 and has completed over 4,000 transactions. That track record matters because flat fee real estate only works when the brokerage has the systems, experience, and oversight to deliver consistent results at scale.
ShopProp's work has been cited by major publications:
Flat fee real estate is a pricing model where you pay a fixed dollar amount for agent representation instead of a percentage of the sale price. Whether you're buying or selling, the fee stays the same regardless of the home's value. ShopProp charges buyers from $1,995 and sellers from $4,995 for full-service representation.
Traditional agents charge a percentage of the home price — typically 2.5% to 3% per side. On a $1,000,000 home, that's $25,000 to $30,000. A flat fee brokerage like ShopProp charges the same fixed fee regardless of price. The service is identical; only the billing model changes.
Not at ShopProp. Every transaction includes a licensed agent and a managing broker — the highest level of real estate licensing — reviewing contracts, ensuring compliance, and protecting your interests. Most traditional brokerages don't provide managing broker involvement on every deal.
Savings depend on your home's value. ShopProp clients in Atherton saved $247,000 and clients in Tiburon saved $170,000 compared to traditional percentage commissions. Use our calculator to see your exact savings.
ShopProp is licensed in 8 states: Washington, California, Hawaii, Arizona, Texas, Virginia, Colorado, and Michigan. Every state gets the same flat fee pricing, same service level, and same managing broker oversight.
Yes. ShopProp has operated as a flat fee brokerage since 2007, completing over 4,000 transactions. The company has been cited by NPR, USA Today, NY Post, and the Brookings Institution. The licensing, legal requirements, and fiduciary duties are identical to traditional brokerages.
Yes. ShopProp represents buyers starting at $1,995. You get a licensed agent and managing broker who handle property search, showings, offer strategy, negotiations, inspections, and closing — all for a flat fee instead of the traditional 2.5%–3% buyer agent commission.
Enter your home price and see exactly how much flat fee real estate saves you.
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