Forget the marketing. Here's what you actually pay — on a $500K home and a $1M home — at every major low-commission brokerage.
ShopProp: As featured in NPR, USA Today, NY Post, MarketWatch, and Mercury News
Listing (seller-side) fees on a $500,000 home and a $1,000,000 home.
The higher your home's value, the more a flat fee saves over any percentage — even 1%.
| Brokerage | Listing Fee | Model | Managing Broker | States | Since |
|---|---|---|---|---|---|
| ShopProp | Flat $4,995 | Full service, flat fee | Yes — every deal | 8 | 2007 |
| 1 Percent Lists | 1% | Full service, percentage | No | 30+ | 2016 |
| Redfin | 1%–1.5% | Salaried agents | No | 45+ | 2006 |
| Clever Real Estate | 1.5% ($3K min) | Agent matching/referral | Varies | 50 | 2017 |
| Ideal Agent | 2% | Agent matching/referral | Varies | 50 | 2016 |
| Houzeo | $399+ (FSBO) | FSBO platform (DIY) | No | 47 | 2017 |
| Traditional Agent | 2.5%–3% | Full service, percentage | Rarely | — | — |
See your exact savings on your specific home.
Calculate Your SavingsShopProp is a flat fee brokerage founded in 2007 with 4,000+ closed transactions across 8 states. Unlike percentage-based "low commission" agents, ShopProp charges a fixed dollar amount regardless of home price. Full-service seller listings are $4,995. Buyer representation starts at $1,995 with 100% of the remaining buyer commission rebated at closing.
The critical differentiator: a managing broker — the highest license level in real estate — is involved in every single transaction. Most low-commission brokerages use junior agents with minimal oversight.
1 Percent Lists charges a 1% listing fee with full-service representation. Founded in 2016, they've expanded to 30+ states through a franchise model. At 1%, they're cheaper than Redfin and Clever — but still more expensive than ShopProp on homes above $450K. No managing broker guarantee.
Redfin is a publicly traded brokerage that charges 1%–1.5% for listings with salaried agents. Widely available and well-known, but their fee is still percentage-based. On a $1M home, Redfin's 1.5% fee is $15,000 — more than triple ShopProp's $4,995. Agent assignment is automated; you don't choose your agent.
Clever is an agent matching service that pre-negotiates a 1.5% listing fee ($3,000 minimum) with local agents. They don't employ agents directly — they refer you to agents from RE/MAX, eXp, and other brokerages. Quality depends entirely on which agent you're matched with. No buyer rebate.
Ideal Agent matches sellers with agents who agree to a 2% listing commission. While cheaper than a traditional 3% agent, 2% is still significantly more expensive than flat fee alternatives — especially on high-value homes.
Houzeo charges $399+ for a flat fee MLS listing — the lowest listed price in the industry. But it's a FSBO (for sale by owner) platform, not a brokerage. You handle showings, negotiations, paperwork, and closing yourself. There's no agent representation, no managing broker, and no one negotiating on your behalf. If you're comfortable doing everything yourself, the price is hard to beat. If you want actual representation, it's not comparable.
For full-service representation, ShopProp charges the lowest fees in the industry. Seller listing fees are a flat $4,995 regardless of home price — compared to 1%–3% at other brokerages. On a $750,000 home, that's $4,995 vs. $7,500 (1%) or $22,500 (3%). Buyer representation starts at $1,995 with 100% of the remaining commission rebated.
Traditional agents typically charge 2.5%–3% but may negotiate down to 1.5%–2%. With a flat fee broker like ShopProp, there's nothing to negotiate — you pay $4,995 for full service regardless of home price. The higher your home's value, the more you save compared to any percentage-based agent.
A 1% listing fee is better than 3%, but it still scales with your home price. On a $1M home, 1% = $10,000 — more than double ShopProp's $4,995. On a $2M home, 1% = $20,000. A flat fee saves more the higher your home's value. And ShopProp includes a managing broker on every deal — something 1% agents rarely offer.
It depends on the brokerage. ShopProp provides full-service representation with a managing broker — the highest license level — on every transaction. That's more oversight than most traditional brokerages offer. 4,000+ transactions since 2007 and a 4.9-star rating speak to the quality. The low fee reflects an efficient business model, not reduced service.
Most low-commission companies focus only on sellers. ShopProp also offers the biggest buyer rebates in the industry — starting from $1,995 flat fee with 100% of the remaining buyer commission returned to you at closing. On a $1M purchase with 2.5% commission, that's $23,005 back.
Enter your home price and compare what you'd pay at every brokerage.
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Full-service representation at a transparent flat fee, with a managing broker on every transaction.
Calculate Your SavingsAs featured in NPR · USA Today · New York Post · Brookings Institution · Mercury News · MarketWatch
Featured in discussions on Reddit's r/BayAreaRealEstate
Featured in National Media
Fresh coverage lives on ShopProp's press page. These are the same outlet links we should keep reusing across the site.
Client reviews 5.0★ Google (100+ reviews) · 5.0★ Zillow (200+ reviews) · 4.8★ Yelp (50+ reviews) · 4.3★ Trustpilot
