Expert guidance from ShopProp — helping home buyers and sellers save since 2007.
On a $3M luxury home, a traditional 3% listing commission is $90,000. On $5M, it's $150,000. On $10M, it's $300,000. At these price points, the percentage model becomes truly absurd.
No. The core services — MLS listing, marketing, negotiation, contract management — are the same whether your home is $500K or $5M. The complexity doesn't scale proportionally with price.
ShopProp charges $4,495 regardless of price point. On a $3M home, you save $85,505 vs a 3% agent. You still get a managing broker, professional marketing, and full-service representation.
Luxury homes need premium marketing: professional photography, virtual tours, targeted advertising, and strategic positioning. ShopProp provides this as part of the flat fee — not as an excuse to charge more.
High-net-worth individuals understand the value of a dollar. Paying $300,000 in commission when you can pay $4,495 for equivalent service isn't luxury — it's waste. Smart sellers choose flat fee.
Sophisticated sellers are increasingly choosing flat-fee models. They understand that paying percentage commission on high-value properties is an unnecessary transfer of wealth from seller to agent.
ShopProp's flat $4,495 fee saves you more than any percentage-based agent. Managing broker on every team.
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