Vacation homes tend to carry premium price tags. Your commission bill shouldn't carry a premium too.
Second homes and vacation properties sit in some of the most desirable — and expensive — markets in the country. Maui beachfront. Lake Tahoe cabins. Scottsdale desert retreats. Hawaii oceanfront condos.
When it's time to sell, the percentage-based commission model turns those premium values against you. A 3% listing fee on a $2M vacation home is $60,000. That's not proportional to the work involved — it's just a bigger number because your property happens to be in paradise.
| Property Value | Traditional 3% | ShopProp Flat Fee | You Save |
|---|---|---|---|
| $800K beach condo | $24,000 | $4,495 | $19,505 |
| $1.5M mountain retreat | $45,000 | $4,495 | $40,505 |
| $3M lakefront estate | $90,000 | $4,495 | $85,505 |
| $5M oceanfront villa | $150,000 | $4,495 | $145,505 |
Selling a vacation property involves considerations that don't apply to your main home. Understanding these differences can save you money beyond just the commission.
When you sell your primary residence, the IRS lets you exclude up to $250,000 in gains ($500,000 for married couples) from capital gains tax. Second homes don't get this break. Every dollar you save on commissions is a dollar that stays in your pocket after taxes take their share.
On a $2M vacation home you bought for $1.2M, you're looking at $800,000 in gains — all taxable. Paying $4,495 instead of $60,000 in commissions means $55,505 more to offset that tax bill.
Most vacation home sellers don't live near the property. You might be selling a Hawaii condo from your home in California, or a Colorado ski house from Texas. This makes the managing broker model even more valuable — someone with real authority is overseeing your transaction locally, not just a sales agent checking boxes.
Vacation markets have distinct seasons. Ski properties peak in fall. Beach homes peak in spring. Desert properties move fastest in winter. A good listing strategy accounts for this — and the flat fee means you're not penalized for listing at peak season when values are highest.
Vacation property sellers often own homes across state lines. ShopProp is licensed in eight states — many of the most popular vacation home markets in the country:
One brokerage, one flat fee, one managing broker model — regardless of which state your vacation home is in.
Here's something worth discussing with your CPA: the commission you pay is deductible as a selling expense, reducing your taxable gain. But a lower commission still puts more cash in your pocket.
Consider a $2M vacation home with $600K in capital gains:
| Traditional 3% | ShopProp | |
|---|---|---|
| Listing commission | $60,000 | $4,495 |
| Taxable gain (after commission deduction) | $540,000 | $595,505 |
| Federal cap gains tax (20%) | $108,000 | $119,101 |
| Total cost (commission + extra tax) | $168,000 | $123,596 |
| Net savings with ShopProp | $44,404 | |
Even accounting for the slightly higher tax on the larger net gain, you still save over $44,000. Consult your tax advisor for your specific situation.
Some sellers worry that a flat fee means less service. At ShopProp, the opposite is true. Every transaction — whether it's a $400K starter home or a $5M oceanfront estate — gets:
The fee is flat because ShopProp operates on volume and efficiency — not because service is reduced. Over 4,000 transactions closed since 2007 prove the model works.
Enter your property value and get an instant savings breakdown.
Calculate Your Savings Get StartedOr chat with our AI assistant for instant answers.
Whether you're letting go of the family beach house, upgrading to a bigger mountain retreat, or simply cashing in on appreciation, the math is the same: a percentage-based commission costs you tens of thousands more than it should.
ShopProp has been doing this since 2007 — full-service luxury representation at a flat fee, with a managing broker on every transaction. Eight states. One simple model. Your vacation home deserves the same level of service without the inflated price tag.