A managing broker on every transaction. Not an upsell. Not an add-on. Standard — since 2007.
Rob Luecke, Managing Broker & Founder — explaining the ShopProp difference.
At a traditional brokerage, the managing broker sits in a back office reviewing paperwork. You never meet them. Your transaction is handled by whichever agent picks up the phone.
At ShopProp, the managing broker is actively involved in your deal — pricing strategy, negotiations, contract review, closing coordination. That level of oversight is standard on every transaction, whether your home is $300K or $7.5M.
Rob Luecke founded ShopProp with a straightforward belief: the person handling your largest financial transaction should be the most qualified person in the room. With a background in construction and finance — not just sales — Rob brings a depth of expertise that most agents simply don't have.
After nearly two decades and over 4,000 closings, the model has been proven in every market condition, every price range, every state ShopProp operates in.
"Since 2007, our goal has been to raise the bar in the real estate industry. Unlike others — a managing broker on every transaction. Flat fee. Transparent pricing."
Traditional agents charge 2.5–3% of your home's sale price. On a $1M home, that's $25,000–$30,000 to the listing agent alone.
ShopProp's Full Service listing fee is $4,495 — flat, regardless of price. You get the same managing broker oversight, the same professional marketing, the same negotiation expertise. The only difference is you keep more of your equity.
This isn't a stripped-down service at a lower price. It's luxury-level representation at transparent pricing.
The combination is what makes ShopProp unique:
Other brokerages offer flat fees. Other brokerages have managing brokers. No other brokerage puts both together on every transaction.
Enter your home price and see the difference between ShopProp's flat fee and a traditional percentage commission.
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