What does ShopProp do that no other brokerage does?

ShopProp puts a managing broker on every transaction — actively involved in pricing, negotiations, and contracts. Most brokerages assign you an agent; the managing broker stays in a back office. At ShopProp, that expertise is standard on every deal, at a flat $4,995 fee.

Why does having a managing broker matter?

A managing broker has more education, experience, and licensing than a standard agent. They handle complex negotiations, pricing strategy, and contract review at the highest level. With ShopProp, you get that caliber of expertise without the percentage-based commission.

How much does ShopProp charge?

ShopProp's Full Service listing fee is a flat $4,995 — regardless of your home's price. No percentage of sale price. Luxury-level representation at transparent, predictable pricing.

What ShopProp Does That No Other Brokerage Does

A managing broker on every transaction. Not an upsell. Not an add-on. Standard — since 2007.

Rob Luecke, Managing Broker & Founder — explaining the ShopProp difference.

Most brokerages assign you an agent. ShopProp assigns you a managing broker.

At a traditional brokerage, the managing broker sits in a back office reviewing paperwork. You never meet them. Your transaction is handled by whichever agent picks up the phone.

At ShopProp, the managing broker is actively involved in your deal — pricing strategy, negotiations, contract review, closing coordination. That level of oversight is standard on every transaction, whether your home is $300K or $7.5M.

19 years. 4,000+ transactions. Since 2007.

Rob Luecke founded ShopProp with a straightforward belief: the person handling your largest financial transaction should be the most qualified person in the room. With a background in construction and finance — not just sales — Rob brings a depth of expertise that most agents simply don't have.

After nearly two decades and over 4,000 closings, the model has been proven in every market condition, every price range, every state ShopProp operates in.

"Since 2007, our goal has been to raise the bar in the real estate industry. Unlike others — a managing broker on every transaction. Flat fee. Transparent pricing."

Flat $4,995. Full Service. No percentage.

Traditional agents charge 2.5–3% of your home's sale price. On a $1M home, that's $25,000–$30,000 to the listing agent alone.

ShopProp's Full Service listing fee is $4,995 — flat, regardless of price. You get the same managing broker oversight, the same professional marketing, the same negotiation expertise. The only difference is you keep more of your equity.

This isn't a stripped-down service at a lower price. It's luxury-level representation at transparent pricing.

What no other brokerage does

The combination is what makes ShopProp unique:

Managing broker on every transaction — active involvement, not back-office oversight
Flat fee pricing — $4,995 Full Service, $2,995 Essentials, $6,995 Concierge
19 years of proof — 4,000+ transactions across WA, CA, HI, AZ, TX, VA, CO, MI
Construction & finance expertise — not just a salesperson, a broker who understands what you're selling

Other brokerages offer flat fees. Other brokerages have managing brokers. No other brokerage puts both together on every transaction.