A traditional listing agent charges 3% to sell your Oakland home — that’s $25,500 on a $850,000 property. ShopProp’s Full Service listing fee is $4,495 flat. Same professional representation, $21,005 saved. Every listing is managed by a broker with 19 years of experience.
| Brokerage | Listing Fee | Cost on $850,000 | You Save vs. 3% |
|---|---|---|---|
| Traditional Agent | 3% | $25,500 | — |
| Compass / Zillow | 2.5% | $21,250 | $4,250 |
| Redfin | 1.5% | $12,750 | $12,750 |
| ShopProp Full Service | Flat $4,495 | $4,495 | $21,005 |
Full Service tier shown. Tiers start at $0. All four tiers include managing broker oversight.
| Tier | Price | Includes |
|---|---|---|
| Free | $0 | MLS listing, basic exposure |
| Essentials | $1,995 | Photography, MLS, marketing basics |
| Full Service | $4,495 | Full marketing, negotiation, closing support |
| Concierge | 1% | Premium staging consultation, enhanced marketing, white-glove service |
Rob Luecke, managing broker with 19 years of experience and backgrounds in construction and finance, oversees every ShopProp listing. Higher licensing, deeper market knowledge, and direct involvement — not delegated to a junior agent.
Traditional agents charge $25,500 to list your Oakland home. ShopProp charges $4,495. That’s $21,005 saved — money you can put toward your next home, renovations, or anything else.
Professional photography, MLS listing, marketing syndication, showing coordination, offer strategy, negotiation, contract management, and closing support. Everything a premium brokerage provides — at a flat fee.
ShopProp has been the Bay Area’s flat fee leader since 2007. We know the Oakland market inside and out — pricing strategies, buyer demographics, seasonal trends, and negotiation dynamics.
ShopProp's Full Service listing fee is $4,495 flat — regardless of your home's value. On the median Oakland home ($850,000), a traditional 3% commission would be $25,500. That's a savings of $21,005 with ShopProp.
ShopProp's Full Service ($4,495) includes professional photography, MLS listing, marketing and syndication, showing coordination, offer negotiation, contract management, and closing support. Managing broker Rob Luecke oversees every listing.
Absolutely. On a $850,000 home in Oakland, you save $21,005 compared to a traditional 3% listing agent — while getting the same full-service representation. ShopProp has completed 4,000+ transactions since 2007 with this model.
Transparent pricing — choose the tier that fits your needs. All tiers include managing broker oversight.
| Seller Tiers | Fee | What’s Included |
|---|---|---|
| Free | $0 | MLS listing only |
| Essentials | $1,995 | Photography, MLS, marketing basics |
| Full Service | $4,495 | Full marketing, negotiation, closing support |
| Concierge | 1% | Premium staging, enhanced marketing, white-glove service |
| Buyer Representation | Fee Range | Details |
|---|---|---|
| Under $700K | $1,995 – $5,995 | Rest of buyer commission returned as rebate |
| $700K – $1M | $3,995 – $6,995 | Rest of buyer commission returned as rebate |
| $1M – $2M | $4,995 – $7,995 | Rest of buyer commission returned as rebate |
| Over $2M | $7,995 (flat) | All services included — full rebate of remaining commission |
See your exact savings with our commission calculator, or talk to a managing broker today.
Or chat with our AI assistant for personalized help.
