On the median Capitola home ($1,100,000), ShopProp clients save significantly compared to traditional brokerages.
* Buyer fees range from $4,995 to $7,995 depending on service tier. All tiers include managing broker involvement.
| Brokerage | Listing Fee | You Pay |
|---|---|---|
| Traditional Agent (3%) | 3.0% | $33,000 |
| Compass / Zillow | 2.5% | $27,500 |
| Redfin | 1.5% | $16,500 |
| ShopProp (Full Service) | Flat $4,495 | $4,495 |
Full Service tier shown. Tiers start at $0. All four tiers include managing broker oversight.
Not just agents — a managing broker with higher licensing, more experience, and direct involvement in your transaction.
Why should your fee go up just because your home is worth more? Our flat fee means the more your home is worth, the more you save.
18 years of experience. 4,000+ transactions. A real track record, not a startup experiment.
On the median Capitola home ($1,100,000), ShopProp's Full Service listing fee is $4,495 compared to a traditional 3% commission of $33,000. That's a savings of $28,505.
ShopProp offers the biggest buyer rebates in the industry. On a $1,100,000 home in Capitola, buyers can receive up to $22,505 back at closing. Buyer fees start from $4,995 — the rest of the 2.5% commission goes back to you.
Yes. Unlike other brokerages, ShopProp guarantees a managing broker on every team — not just agents. This means higher expertise, more experience, and better outcomes for Capitola buyers and sellers.
ShopProp offers four tiers: Free ($0), Essentials ($1,995), Full Service ($4,495), and Concierge (1%). All tiers include managing broker involvement.
Yes. ShopProp's listing fees in Capitola start at $0 for MLS-only and go up to $4,495 for Full Service — a fraction of the $33,000 a traditional 3% agent would charge on the median $1,100,000 home. That's $28,505 in savings.
When you buy a home in Capitola with ShopProp, the seller pays a buyer agent commission (typically 2.5%). ShopProp charges a flat fee starting from $4,995 and gives you the difference — up to $22,505 on a $1,100,000 home — as a cash rebate at closing.
A home buyer rebate is money returned to you at closing from your buyer agent's commission. ShopProp offers the largest home buyer rebates in Capitola because our flat-fee structure means we keep a fixed amount and return the rest. On the median Capitola home, that's up to $22,505 back in your pocket.
Transparent pricing — choose the tier that fits your needs. All tiers include managing broker oversight.
| Seller Tiers | Fee | What’s Included |
|---|---|---|
| Free | $0 | MLS listing only |
| Essentials | $1,995 | Photography, MLS, marketing basics |
| Full Service | $4,495 | Full marketing, negotiation, closing support |
| Concierge | 1% | Premium staging, enhanced marketing, white-glove service |
| Buyer Representation | Fee Range | Details |
|---|---|---|
| Under $700K | $1,995 – $5,995 | Rest of buyer commission returned as rebate |
| $700K – $1M | $3,995 – $6,995 | Rest of buyer commission returned as rebate |
| $1M – $2M | $4,995 – $7,995 | Rest of buyer commission returned as rebate |
| Over $2M | $7,995 (flat) | All services included — full rebate of remaining commission |
Capitola is a one-square-mile gem on the north shore of Monterey Bay — the oldest seaside resort on the Pacific Coast — with a median home price around $1.1 million driven by its colorful Venetian Court, village charm, and Santa Cruz County location.
Selling a $1.1M Capitola home with a 3% listing commission costs $33,000. ShopProp's flat $4,495 fee saves over $28,500 — significant savings in a small beach town where every dollar of equity counts.
Capitola's market is defined by scarcity — with tight city boundaries and almost no new construction, demand consistently outpaces supply, keeping prices strong even during broader market corrections.
ShopProp is licensed in California and assigns a managing broker to every Capitola transaction — navigating coastal development permits, cliff-side property considerations, and the unique micro-market of this beloved beach village.
Real-Time Market Intelligence
Days-to-pending, pricing trends, negotiating power, and your estimated buyer rebate — all on a live map of Capitola.
Explore Capitola Intelligence →Some people confuse flat-fee brokerages with discount brokers. They're not the same thing. Discount brokers cut their fee by cutting their service. ShopProp cuts the fee by cutting the waste. Every Capitola transaction gets a managing broker — not just an agent — providing more oversight and expertise than most traditional brokerages offer at 3%.
With buyer fees starting at $1,995 and listing fees starting at $0, ShopProp is the most aggressive flat-fee brokerage in Capitola. But aggressive pricing doesn't mean less service — it means a better business model. One that's been working since 2007 across 4,000+ transactions.
The best buyer agent isn't the cheapest — it's the one with the most expertise and the best deal for you. ShopProp's managing broker model means every Capitola buyer gets broker-level guidance through offers, inspections, negotiations, and closing. That's a higher standard of representation than a solo agent at any price.
On top of that, ShopProp returns the largest buyer rebate in Capitola — up to $22,505 back at closing on the median $1,100,000 home. Full-service representation, managing broker oversight, and the biggest rebate in the market. That's what the best buyer agent in Capitola looks like.
Hear from ShopProp clients who kept more of their equity.
See your exact savings with our commission calculator, or talk to a managing broker today.
Or chat with our AI assistant for personalized help.
As featured in NPR · USA Today · NY Post · MarketWatch · Mercury News
