On the median Half Moon Bay home ($1,800,000), ShopProp clients save significantly compared to traditional brokerages.
* Buyer fees range from $4,995 to $7,995 depending on service tier. All tiers include managing broker involvement.
| Brokerage | Listing Fee | You Pay |
|---|---|---|
| Traditional Agent (3%) | 3.0% | $54,000 |
| Compass / Zillow | 2.5% | $45,000 |
| Redfin | 1.5% | $27,000 |
| ShopProp (Full Service) | Flat $4,495 | $4,495 |
Full Service tier shown. Tiers start at $0. All four tiers include managing broker oversight.
Not just agents — a managing broker with higher licensing, more experience, and direct involvement in your transaction.
Why should your fee go up just because your home is worth more? Our flat fee means the more your home is worth, the more you save.
18 years of experience. 4,000+ transactions. A real track record, not a startup experiment.
On the median Half Moon Bay home ($1,800,000), ShopProp's Full Service listing fee is $4,495 compared to a traditional 3% commission of $54,000. That's a savings of $49,505.
ShopProp offers the biggest buyer rebates in the industry. On a $1,800,000 home in Half Moon Bay, buyers can receive up to $40,005 back at closing. Buyer fees start from $4,995 — the rest of the 2.5% commission goes back to you.
Yes. Unlike other brokerages, ShopProp guarantees a managing broker on every team — not just agents. This means higher expertise, more experience, and better outcomes for Half Moon Bay buyers and sellers.
ShopProp offers four tiers: Free ($0), Essentials ($1,995), Full Service ($4,495), and Concierge (1%). All tiers include managing broker involvement.
Transparent pricing — choose the tier that fits your needs. All tiers include managing broker oversight.
| Seller Tiers | Fee | What’s Included |
|---|---|---|
| Free | $0 | MLS listing only |
| Essentials | $1,995 | Photography, MLS, marketing basics |
| Full Service | $4,495 | Full marketing, negotiation, closing support |
| Concierge | 1% | Premium staging, enhanced marketing, white-glove service |
| Buyer Representation | Fee Range | Details |
|---|---|---|
| Under $700K | $1,995 – $5,995 | Rest of buyer commission returned as rebate |
| $700K – $1M | $3,995 – $6,995 | Rest of buyer commission returned as rebate |
| $1M – $2M | $4,995 – $7,995 | Rest of buyer commission returned as rebate |
| Over $2M | $7,995 (flat) | All services included — full rebate of remaining commission |
Half Moon Bay is a coastal gem on the San Mateo County coastline, known for Mavericks big-wave surfing, farm-to-table culture, and stunning ocean views.
With a $1.8 million median and limited buildable land, Half Moon Bay properties command premium prices and attract buyers willing to pay for coastal lifestyle.
The town's unique position — rural feel with Silicon Valley proximity — creates a niche market where local knowledge and broker expertise matter tremendously.
ShopProp's flat $4,495 fee saves Half Moon Bay sellers over $49,000, backed by the same managing-broker oversight as any transaction.
Real-Time Market Intelligence
Days-to-pending, pricing trends, negotiating power, and your estimated buyer rebate — all on a live map of Half Moon Bay.
Explore Half Moon Bay Intelligence →Hear from ShopProp clients who kept more of their equity.
See your exact savings with our commission calculator, or talk to a managing broker today.
Or chat with our AI assistant for personalized help.
