On the median Herndon home ($600,000), ShopProp clients save significantly compared to traditional brokerages.
* Buyer fees range from $1,995 to $5,995 depending on service tier. All tiers include managing broker involvement.
| Brokerage | Listing Fee | You Pay |
|---|---|---|
| Traditional Agent (3%) | 3.0% | $18,000 |
| Compass / Zillow | 2.5% | $15,000 |
| Redfin | 1.5% | $9,000 |
| ShopProp (Full Service) | Flat $4,495 | $4,495 |
Full Service tier shown. Tiers start at $0. All four tiers include managing broker oversight.
Not just agents — a managing broker with higher licensing, more experience, and direct involvement in your transaction.
Why should your fee go up just because your home is worth more? Our flat fee means the more your home is worth, the more you save.
18 years of experience. 4,000+ transactions. A real track record, not a startup experiment.
On the median Herndon home ($600,000), ShopProp's Full Service listing fee is $4,495 compared to a traditional 3% commission of $18,000. That's a savings of $13,505.
ShopProp offers the biggest buyer rebates in the industry. On a $600,000 home in Herndon, buyers can receive up to $13,005 back at closing. Buyer fees start from $1,995 — the rest of the 2.5% commission goes back to you.
Yes. Unlike other brokerages, ShopProp guarantees a managing broker on every team — not just agents. This means higher expertise, more experience, and better outcomes for Herndon buyers and sellers.
ShopProp offers four tiers: Free ($0), Essentials ($1,995), Full Service ($4,495), and Concierge (1%). All tiers include managing broker involvement.
Yes. ShopProp's listing fees in Herndon start at $0 for MLS-only and go up to $4,495 for Full Service — a fraction of the $18,000 a traditional 3% agent would charge on the median $600,000 home. That's $13,505 in savings.
When you buy a home in Herndon with ShopProp, the seller pays a buyer agent commission (typically 2.5%). ShopProp charges a flat fee starting from $1,995 and gives you the difference — up to $13,005 on a $600,000 home — as a cash rebate at closing.
A home buyer rebate is money returned to you at closing from your buyer agent's commission. ShopProp offers the largest home buyer rebates in Herndon because our flat-fee structure means we keep a fixed amount and return the rest. On the median Herndon home, that's up to $13,005 back in your pocket.
Transparent pricing — choose the tier that fits your needs. All tiers include managing broker oversight.
| Seller Tiers | Fee | What’s Included |
|---|---|---|
| Free | $0 | MLS listing only |
| Essentials | $1,995 | Photography, MLS, marketing basics |
| Full Service | $4,495 | Full marketing, negotiation, closing support |
| Concierge | 1% | Premium staging, enhanced marketing, white-glove service |
| Buyer Representation | Fee Range | Details |
|---|---|---|
| Under $700K | $1,995 – $5,995 | Rest of buyer commission returned as rebate |
| $700K – $1M | $3,995 – $6,995 | Rest of buyer commission returned as rebate |
| $1M – $2M | $4,995 – $7,995 | Rest of buyer commission returned as rebate |
| Over $2M | $7,995 (flat) | All services included — full rebate of remaining commission |
Herndon sits in the heart of the Dulles Technology Corridor, with a charming downtown, new Metro Silver Line access, and proximity to major employers.
At a $600K median, ShopProp saves Herndon sellers over $13,500 compared to traditional commission — with full managing broker service.
The town's transformation with Metro access has created new demand patterns, making pricing strategy more important than ever.
ShopProp's Virginia expertise and managing broker model deliver professional representation at a flat $4,495 for Herndon's tech-savvy homeowners.
Real-Time Market Intelligence
Days-to-pending, pricing trends, negotiating power, and your estimated buyer rebate — all on a live map of Herndon.
Explore Herndon Intelligence →Hear from ShopProp clients who kept more of their equity.
See your exact savings with our commission calculator, or talk to a managing broker today.
Or chat with our AI assistant for personalized help.
