Brokerless.com lists your home on the MLS from $99. ShopProp lists it from $4,995 — with a managing broker who actually represents you. Here's what that difference means.
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| Feature | ShopProp | Brokerless.com |
|---|---|---|
| Seller Listing Fee | From $4,995 (full service) | From $99 |
| Service Level | Full-service with managing broker | MLS-only — no representation |
| Negotiation | Managing broker negotiates for you | None — you negotiate alone |
| Disclosure Review | Full review by managing broker | None |
| Managing Broker | Rob Luecke Jr (FL BK3666714) | No managing broker on your deal |
| Hidden Fees | $0 | $0 |
| Florida Coverage | Statewide | Statewide |
| Buyer Representation | Yes — $1,995 flat fee + rebate | No |
| Years in Business | 19 years (founded 2007) | Newer entrant |
| Transactions | 4,000+ across 9 states | Not disclosed |
An MLS-only listing for $99 puts your home on the MLS and walks away. No one negotiates for you. No one reviews disclosures. No one protects your interests. In Florida's market — with hurricane disclosures, HOA complexities, and insurance volatility — that's a risk. ShopProp's $4,995 full-service listing includes a managing broker on your deal. The price difference is $4,896. The protection difference is everything.
| Model | Listing Fee | You Save vs Traditional | Representation |
|---|---|---|---|
| Traditional Agent (3%) | $18,000 | — | Full service |
| ShopProp Full Service | $4,995 | $13,005 | Full service with managing broker |
| Brokerless.com | $99 | $17,901 | None — MLS only |
Both ShopProp and Brokerless save you thousands compared to a traditional 3% listing agent. The difference: ShopProp includes a managing broker who negotiates, reviews disclosures, and represents your interests. Brokerless does not.
| ShopProp | Brokerless.com | |
|---|---|---|
| Commission (2.5%) | $15,000 | N/A — no buyer service |
| Broker Fee | $1,995 | — |
| Your Rebate | $13,005 | — |
Brokerless.com does not offer buyer representation. ShopProp represents buyers for a $1,995 flat fee and rebates the rest of the commission — up to $13,005 on a $600K home.
MLS-only vs full service. Brokerless.com places your listing on the MLS for $99. That's the entire service. ShopProp's $4,995 full-service listing includes professional marketing, negotiation, disclosure review, and managing broker oversight through closing.
No one negotiates for you. With Brokerless, when a buyer's agent submits an offer, you're on your own. No one reviews the terms, counters strategically, or protects your equity. ShopProp's managing broker handles all negotiations.
Florida disclosures are complex. Hurricane mitigation, flood zone status, HOA reserves, insurance requirements — Florida sellers face disclosure obligations that can create serious liability. ShopProp's managing broker reviews every disclosure. Brokerless does not.
Buyer representation too. ShopProp represents both buyers and sellers. Buyer representation starts at $1,995, with the rest of the commission rebated back. Brokerless only offers seller MLS placement.
19 years, 4,000+ transactions. ShopProp was founded in 2007 and has completed over 4,000 deals across 9 states. That experience matters when navigating Florida's unique real estate landscape.
ShopProp pioneered transparent flat-fee pricing nearly 20 years ago — not to discount real estate, but to elevate it. Founded in 2007, ShopProp put a managing broker on every transaction because the percentage model doesn't reward better service — it just charges more. Nearly two decades and 4,000+ deals across 9 states later, ShopProp didn't lower the bar on service. It raised it — and lowered the cost of getting there.
Pricing
Full-service representation at a transparent flat fee, with a managing broker on every transaction.
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LICENSED IN FLORIDA
ShopProp is fully licensed in the State of Florida. Corporate License: CQ1072513. Managing Broker: Rob Luecke Jr (BK3666714). ShopProp is licensed in 9 states: Arizona, California, Colorado, Florida, Hawaii, Michigan, Texas, Virginia, and Washington. 4,000+ transactions completed since 2007.
