Houzeo advertises MLS listings from $399 in Florida — but watch for hidden fees up to 1.25%. ShopProp's $4,995 full-service listing includes a managing broker and zero hidden charges.
As featured in NPR · USA Today · NY Post · Brookings · Mercury News · MarketWatch · Reddit
| Feature | ShopProp | Houzeo Florida |
|---|---|---|
| Seller Listing Fee | From $4,995 (full service) | $399–$499 |
| Hidden/Closing Fees | $0 | Up to 1.25% ($7,500 on $600K) |
| True Cost on $600K | $4,995 | $399–$7,999+ |
| Service Level | Full-service with managing broker | MLS-only — no representation |
| Negotiation | Managing broker negotiates for you | None — you negotiate alone |
| Disclosure Review | Full review by managing broker | None |
| Managing Broker | Rob Luecke Jr (FL BK3666714) | No managing broker on your deal |
| Florida Coverage | Statewide | Statewide |
| Buyer Representation | $1,995 flat fee + rebate | Variable via partner agents |
| Years in Business | 19 years (founded 2007) | Technology platform |
| Transactions | 4,000+ across 9 states | Not disclosed |
An MLS-only listing for $399–$499 puts your home on the MLS and walks away. No one negotiates for you. No one reviews disclosures. No one protects your interests. In Florida's market — with hurricane disclosures, HOA complexities, and insurance volatility — that's a risk. ShopProp's $4,995 full-service listing includes a managing broker on your deal. The price difference is $4,500. The protection difference is everything.
Houzeo's advertised $399–$499 price doesn't tell the whole story. Depending on the package, you may face closing fees or percentage-based charges up to 1.25% of the sale price. On a $600,000 home, that's an additional $7,500 — bringing the true cost to nearly $8,000. And you still get no representation.
ShopProp's $4,995 is the total cost. No hidden fees, no percentage add-ons, no surprises at closing. And it includes a managing broker who represents you.
| Model | Listing Fee | You Save vs Traditional | Representation |
|---|---|---|---|
| Traditional Agent (3%) | $18,000 | — | Full service |
| ShopProp Full Service | $4,995 | $13,005 | Full service with managing broker |
| Houzeo (base) | $399–$499 | $17,501–$17,601 | None — MLS only |
| Houzeo (with fees) | Up to $7,999 | $10,001 | None — MLS only |
| ShopProp | Houzeo | |
|---|---|---|
| Commission (2.5%) | $15,000 | $15,000 |
| Broker Fee | $1,995 | Variable (partner agent) |
| Your Rebate | $13,005 | Variable — no guarantee |
| Managing Broker | Yes — Rob Luecke Jr | No |
Houzeo connects buyers to partner agents who may offer rebates, but the rebate amount varies and there's no managing broker oversight. ShopProp's $1,995 flat fee is transparent — you know exactly what you pay and what you get back.
Hidden fees vs transparent pricing. Houzeo's $399–$499 can balloon to $8,000 with closing fees. ShopProp's $4,995 is the total cost — no surprises.
Technology platform vs brokerage. Houzeo is a technology company that connects you to MLS access. ShopProp is a licensed real estate brokerage with a managing broker on every transaction.
No managing broker. Houzeo has no managing broker assigned to your deal. ShopProp's Managing Broker Rob Luecke Jr (FL BK3666714) is on every transaction.
Florida's disclosure complexity. Hurricane mitigation, flood zones, HOA reserves, insurance requirements — Florida sellers face serious disclosure obligations. ShopProp's managing broker reviews every disclosure. Houzeo leaves you to figure it out.
Buyer rebates: guaranteed vs variable. ShopProp's $1,995 buyer fee is fixed and transparent — the rest is rebated. Houzeo's buyer rebates depend on whichever partner agent they connect you with.
ShopProp pioneered transparent flat-fee pricing nearly 20 years ago — not to discount real estate, but to elevate it. Founded in 2007, ShopProp put a managing broker on every transaction because the percentage model doesn't reward better service — it just charges more. Nearly two decades and 4,000+ deals across 9 states later, ShopProp didn't lower the bar on service. It raised it — and lowered the cost of getting there.
Pricing
Full-service representation at a transparent flat fee, with a managing broker on every transaction.
Calculate Your SavingsFeatured in National Media
Fresh coverage lives on ShopProp's press page. These are the same outlet links we should keep reusing across the site.
Client reviews 5.0★ Google (100+ reviews) · 5.0★ Zillow (200+ reviews) · 4.8★ Yelp (50+ reviews) · 4.3★ Trustpilot
As featured in Redfin · NPR · MarketWatch · NY Post · Business Wire · OC Register · viral X post
See the full press hub at shopprop.com/press/
LICENSED IN FLORIDA
ShopProp is fully licensed in the State of Florida. Corporate License: CQ1072513. Managing Broker: Rob Luecke Jr (BK3666714). ShopProp is licensed in 9 states: Arizona, California, Colorado, Florida, Hawaii, Michigan, Texas, Virginia, and Washington. 4,000+ transactions completed since 2007.
