ShopProp vs SimpleFee Realty: Compare Flat Fee Real Estate in Florida

Q: What is SimpleFee Realty's exact fee?

SimpleFee Realty advertises a 'low fixed fee' for transaction management but does not always publish the exact amount prominently. ShopProp's fee is transparently published: $1,995 for homes under $700K, with tiered pricing for higher values. You always know exactly what you'll pay before you start.

Feature	ShopProp	SimpleFee Realty
Buyer Fee	$1,995 (published, transparent)	"Low fixed fee" (not always published)
Buyer Rebate Model	Commission minus $1,995	Commission minus their fixed fee
Rebate on $600K Home	$13,005	Depends on fee — likely less
Fee Transparency	Published on website	May require inquiry
Managing Broker	Rob Luecke Jr (FL BK3666714)	Not specified
Service Model	Full-service buyer representation	Transaction management
Seller Services	Full service from $4,995	Buyer-focused
States Licensed	9 states	Florida focused
Years in Business	19 years (founded 2007)	Newer entrant
Transactions	4,000+ across 9 states	Not disclosed

4,000+ transactions since 2007 · Managing broker on every deal · 9 states including Florida

The Transparency Question

SimpleFee Realty advertises a "low fixed fee" for transaction management, passing the rest of the buyer commission to you. But what is the actual fee? It's not always prominently published.

ShopProp's fee is transparent: $1,995 for homes under $700K. It's published on the website, stated upfront, and never varies based on negotiation or the mood of the day. You know exactly what you'll pay — and exactly what you'll get back — before you start.

Unless SimpleFee's fee is lower than $1,995 (which would be rare for any full-service brokerage), ShopProp returns more to the buyer. Period.

Buyer Rebate: $600K Miami Home

	ShopProp	SimpleFee Realty
Home Price	$600,000	$600,000
Buyer Commission (2.5%)	$15,000	$15,000
Broker Keeps	$1,995	"Low fixed fee" — ask them
Your Rebate	$13,005	$15,000 minus their fee

If SimpleFee's fee is $3,000, your rebate is $12,000 — $1,005 less than ShopProp. If it's $5,000, you get $10,000 back — $3,005 less. The lower the fee, the bigger your rebate. ShopProp's $1,995 is the benchmark.

Full Rebate Table

Home Price	Commission (2.5%)	Fee Paid	ShopProp Rebate
$400,000	$10,000	$1,995	$8,005
$600,000	$15,000	$1,995	$13,005
$800,000	$20,000	$1,995	$18,005
$1,000,000	$25,000	$6,995	$18005
$1,500,000	$37,500	$6,995	$32,505
$2,000,000	$50,000	$7,995	$42,005

All tiers include managing broker oversight. Rebate depends on commission offered by seller.

Seller Savings: $600K Miami Home

Model	Listing Fee	You Save vs Traditional
Traditional Agent (3%)	$18,000	—
ShopProp Full Service	$7,995	$13,005

Key Differences

Transparent vs ambiguous pricing. ShopProp's $1,995 buyer fee is published and fixed. SimpleFee advertises a "low fixed fee" without always making the exact number easy to find. Transparency matters when you're making the biggest financial decision of your life.

Full-service vs transaction management. SimpleFee positions itself as "transaction management" — helping with paperwork and process. ShopProp provides full-service buyer representation with a managing broker who reviews disclosures, structures offers, negotiates repairs, and guides you through closing.

Managing broker on every deal. ShopProp assigns Managing Broker Rob Luecke Jr (FL BK3666714) to every transaction. That's the highest level of real estate licensure — and it's included in the $1,995 fee.

Seller services too. ShopProp offers full-service seller listings from $7,995, saving $13,005 vs a traditional 3% agent on a $600K home. If you're buying and selling, ShopProp handles both sides.

19 years, 4,000+ transactions, 9 states. ShopProp was founded in 2007 and has closed over 4,000 deals. That experience matters — especially in Florida's complex market with hurricane disclosures, HOA requirements, and insurance volatility.

ShopProp pioneered transparent flat-fee pricing nearly 20 years ago — not to discount real estate, but to elevate it. Founded in 2007, ShopProp put a managing broker on every transaction because the percentage model doesn't reward better service — it just charges more. Nearly two decades and 4,000+ deals across 9 states later, ShopProp didn't lower the bar on service. It raised it — and lowered the cost of getting there.

Frequently Asked Questions

How does ShopProp compare to SimpleFee Realty in Florida?

Both offer flat fee buyer representation with commission rebates. SimpleFee advertises a "low fixed fee" for transaction management. ShopProp's fee is a published, transparent $1,995 — the lowest in the industry. On a $600,000 home with a 2.5% commission, ShopProp rebates $13,005. ShopProp also provides managing broker oversight on every deal.

What is SimpleFee Realty's exact fee?

SimpleFee advertises a "low fixed fee" but doesn't always publish the exact amount prominently. ShopProp's fee is transparently published: $1,995 for homes under $700K, with tiered pricing for higher values. You always know exactly what you'll pay.

Does ShopProp provide a managing broker on buyer deals in Florida?

Yes. Every ShopProp buyer transaction is overseen by Managing Broker Rob Luecke Jr (FL BK3666714). This includes disclosure review, offer structuring, negotiation strategy, and closing coordination — all included in the $1,995 flat fee.

Which flat fee brokerage gives the biggest buyer rebate in Florida?

ShopProp's $1,995 flat fee is the lowest published rate in the industry. On a $600,000 home with a 2.5% buyer commission, ShopProp rebates $13,005. Unless a competitor's fee is lower than $1,995, ShopProp returns more to the buyer.

Does ShopProp help sellers in Florida?

Yes. ShopProp offers full-service seller listings starting at $7,995 (under $1M), $6,995 ($1M–$2M), and $7,995 ($2M+). On a $600,000 Miami home, that saves $13,005 compared to a traditional 3% listing agent.