Flat Fee MLS Realty lists your home on the MLS for $129–$599 with no representation. ShopProp's $4,995 full-service listing includes a managing broker. Here's what that difference means for Florida sellers.
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| Feature | ShopProp | Flat Fee MLS Realty |
|---|---|---|
| Seller Listing Fee | From $4,995 (full service) | $129–$599 |
| Service Level | Full-service with managing broker | MLS-only — no representation |
| Negotiation | Managing broker negotiates for you | None — you negotiate alone |
| Disclosure Review | Full review by managing broker | None |
| Managing Broker | Rob Luecke Jr (FL BK3666714) | No managing broker on your deal |
| Title Company | Your choice — no requirements | May require their title company |
| Hidden Fees | $0 | Varies by package |
| Florida Coverage | Statewide | Most of Florida |
| Buyer Representation | Yes — $1,995 flat fee + rebate | No |
| Years in Business | 19 years (founded 2007) | Regional operator |
| Transactions | 4,000+ across 9 states | Not disclosed |
An MLS-only listing for $129–$599 puts your home on the MLS and walks away. No one negotiates for you. No one reviews disclosures. No one protects your interests. In Florida's market — with hurricane disclosures, HOA complexities, and insurance volatility — that's a risk. ShopProp's $4,995 full-service listing includes a managing broker on your deal. The price difference is roughly $4,400. The protection difference is everything.
| Model | Listing Fee | You Save vs Traditional | Representation |
|---|---|---|---|
| Traditional Agent (3%) | $18,000 | — | Full service |
| ShopProp Full Service | $4,995 | $13,005 | Full service with managing broker |
| Flat Fee MLS Realty | $129–$599 | $17,401–$17,871 | None — MLS only |
| ShopProp | Flat Fee MLS Realty | |
|---|---|---|
| Commission (2.5%) | $15,000 | N/A — no buyer service |
| Broker Fee | $1,995 | — |
| Your Rebate | $13,005 | — |
MLS-only vs full service. Flat Fee MLS Realty places your listing on the MLS for $129–$599. That's the entire service. ShopProp's $4,995 includes marketing, negotiation, disclosure review, and managing broker oversight through closing.
Title company requirements. Some Flat Fee MLS Realty packages may require you to use their preferred title company, which can affect your closing costs. ShopProp has no such requirements — you choose your own title company.
No one negotiates for you. When a buyer's agent submits an offer on your Flat Fee MLS Realty listing, you're on your own. ShopProp's managing broker handles all counteroffers, repair negotiations, and closing coordination.
Florida's disclosure landscape. Hurricane mitigation, flood zones, HOA documents, insurance requirements — Florida sellers face complex obligations. ShopProp's managing broker reviews every disclosure. Flat Fee MLS Realty does not.
Buyer representation too. ShopProp represents buyers for $1,995 and rebates the rest of the commission. On a $600K home, that's $13,005 back to you.
ShopProp pioneered transparent flat-fee pricing nearly 20 years ago — not to discount real estate, but to elevate it. Founded in 2007, ShopProp put a managing broker on every transaction because the percentage model doesn't reward better service — it just charges more. Nearly two decades and 4,000+ deals across 9 states later, ShopProp didn't lower the bar on service. It raised it — and lowered the cost of getting there.
Pricing
Full-service representation at a transparent flat fee, with a managing broker on every transaction.
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LICENSED IN FLORIDA
ShopProp is fully licensed in the State of Florida. Corporate License: CQ1072513. Managing Broker: Rob Luecke Jr (BK3666714). ShopProp is licensed in 9 states: Arizona, California, Colorado, Florida, Hawaii, Michigan, Texas, Virginia, and Washington. 4,000+ transactions completed since 2007.
