Florida Flat Fee Homes lists your home on the MLS for $99–$299. ShopProp lists it from $4,995 — with a managing broker who actually represents you. Here's the real difference.
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| Feature | ShopProp | Florida Flat Fee Homes |
|---|---|---|
| Seller Listing Fee | From $4,995 (full service) | $99–$299 |
| Service Level | Full-service with managing broker | MLS-only — no representation |
| Negotiation | Managing broker negotiates for you | None — you negotiate alone |
| Disclosure Review | Full review by managing broker | None |
| Managing Broker | Rob Luecke Jr (FL BK3666714) | No managing broker on your deal |
| Hidden Fees | $0 | $0 |
| Florida Coverage | Statewide | Statewide |
| Buyer Representation | Yes — $1,995 flat fee + rebate | No |
| Years in Business | 19 years (founded 2007) | Regional operator |
| Transactions | 4,000+ across 9 states | Not disclosed |
An MLS-only listing for $99–$299 puts your home on the MLS and walks away. No one negotiates for you. No one reviews disclosures. No one protects your interests. In Florida's market — with hurricane disclosures, HOA complexities, and insurance volatility — that's a risk. ShopProp's $4,995 full-service listing includes a managing broker on your deal. The price difference is $4,696–$4,896. The protection difference is everything.
| Model | Listing Fee | You Save vs Traditional | Representation |
|---|---|---|---|
| Traditional Agent (3%) | $18,000 | — | Full service |
| ShopProp Full Service | $4,995 | $13,005 | Full service with managing broker |
| Florida Flat Fee Homes | $99–$299 | $17,701–$17,901 | None — MLS only |
| ShopProp | Florida Flat Fee Homes | |
|---|---|---|
| Commission (2.5%) | $15,000 | N/A — no buyer service |
| Broker Fee | $1,995 | — |
| Your Rebate | $13,005 | — |
MLS-only vs full service. Florida Flat Fee Homes places your listing on the MLS for $99–$299. That's the entire service. ShopProp's $4,995 listing includes professional marketing, negotiation, disclosure review, and managing broker oversight through closing.
No one at the table for you. When a buyer's agent submits an offer on your Florida Flat Fee Homes listing, you're on your own. ShopProp's managing broker handles all counteroffers, repair negotiations, and closing coordination.
Florida's disclosure complexity. Hurricane mitigation, flood zones, HOA reserves, insurance requirements — Florida sellers face complex disclosure obligations that can create liability. ShopProp's managing broker reviews every disclosure. Florida Flat Fee Homes does not.
Buyer representation too. ShopProp represents buyers for $1,995 and rebates the rest of the commission. On a $600K home, that's $13,005 back to you. Florida Flat Fee Homes offers no buyer service.
19 years, 4,000+ transactions. ShopProp was founded in 2007 and has completed over 4,000 deals across 9 states. That experience matters when navigating Florida's unique market.
ShopProp pioneered transparent flat-fee pricing nearly 20 years ago — not to discount real estate, but to elevate it. Founded in 2007, ShopProp put a managing broker on every transaction because the percentage model doesn't reward better service — it just charges more. Nearly two decades and 4,000+ deals across 9 states later, ShopProp didn't lower the bar on service. It raised it — and lowered the cost of getting there.
Pricing
Full-service representation at a transparent flat fee, with a managing broker on every transaction.
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See the full press hub at shopprop.com/press/
LICENSED IN FLORIDA
ShopProp is fully licensed in the State of Florida. Corporate License: CQ1072513. Managing Broker: Rob Luecke Jr (BK3666714). ShopProp is licensed in 9 states: Arizona, California, Colorado, Florida, Hawaii, Michigan, Texas, Virginia, and Washington. 4,000+ transactions completed since 2007.
