List Now Realty lists your home on the MLS for $400 in select counties. ShopProp lists it from $4,995 statewide — with a managing broker who represents you. Here's the real comparison.
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| Feature | ShopProp | List Now Realty |
|---|---|---|
| Seller Listing Fee | From $4,995 (full service) | $400 |
| Service Level | Full-service with managing broker | MLS-only — no representation |
| Negotiation | Managing broker negotiates for you | None — you negotiate alone |
| Disclosure Review | Full review by managing broker | None |
| Managing Broker | Rob Luecke Jr (FL BK3666714) | No managing broker on your deal |
| Hidden Fees | $0 | $0 |
| Florida Coverage | Statewide | Select counties only |
| Buyer Representation | Yes — $1,995 flat fee + rebate | No |
| Years in Business | 19 years (founded 2007) | Regional operator |
| Transactions | 4,000+ across 9 states | Not disclosed |
An MLS-only listing for $400 puts your home on the MLS and walks away. No one negotiates for you. No one reviews disclosures. No one protects your interests. In Florida's market — with hurricane disclosures, HOA complexities, and insurance volatility — that's a risk. ShopProp's $4,995 full-service listing includes a managing broker on your deal. The price difference is $4,595. The protection difference is everything.
| Model | Listing Fee | You Save vs Traditional | Representation |
|---|---|---|---|
| Traditional Agent (3%) | $18,000 | — | Full service |
| ShopProp Full Service | $4,995 | $13,005 | Full service with managing broker |
| List Now Realty | $400 | $17,600 | None — MLS only |
Both save thousands vs a traditional 3% listing agent. But List Now Realty only covers select counties and provides no representation. ShopProp is statewide with a managing broker on every deal.
| ShopProp | List Now Realty | |
|---|---|---|
| Commission (2.5%) | $15,000 | N/A — no buyer service |
| Broker Fee | $1,995 | — |
| Your Rebate | $13,005 | — |
Limited coverage vs statewide. List Now Realty only operates in select Florida counties. ShopProp serves all of Florida under Corporate License CQ1072513.
MLS-only vs full service. List Now Realty places your listing on the MLS for $400. That's the entire service. ShopProp's $4,995 listing includes professional marketing, negotiation, disclosure review, and managing broker oversight.
No one at the table for you. When a buyer's agent submits an offer on your List Now Realty listing, you negotiate alone. ShopProp's managing broker handles all counteroffers, repair negotiations, and closing coordination.
Florida's disclosure landscape. Hurricane mitigation, flood zones, HOA documents, insurance requirements — Florida sellers face unique disclosure obligations. ShopProp's managing broker reviews every disclosure. List Now Realty does not.
Buyer representation too. ShopProp represents buyers for $1,995, rebating the rest of the commission. On a $600K home, that's $13,005 back to you. List Now Realty offers no buyer service.
ShopProp pioneered transparent flat-fee pricing nearly 20 years ago — not to discount real estate, but to elevate it. Founded in 2007, ShopProp put a managing broker on every transaction because the percentage model doesn't reward better service — it just charges more. Nearly two decades and 4,000+ deals across 9 states later, ShopProp didn't lower the bar on service. It raised it — and lowered the cost of getting there.
Pricing
Full-service representation at a transparent flat fee, with a managing broker on every transaction.
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See the full press hub at shopprop.com/press/
LICENSED IN FLORIDA
ShopProp is fully licensed in the State of Florida. Corporate License: CQ1072513. Managing Broker: Rob Luecke Jr (BK3666714). ShopProp is licensed in 9 states: Arizona, California, Colorado, Florida, Hawaii, Michigan, Texas, Virginia, and Washington. 4,000+ transactions completed since 2007.
