Flat Fee Florida Realty scored 3.0/5.0 on pricing transparency by Clever Real Estate — their weakest score. ShopProp publishes every fee upfront: $4,995–$7,995 for sellers, $1,995 for buyers. No hidden charges.
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| Feature | ShopProp | Flat Fee Florida Realty |
|---|---|---|
| Seller Listing Fee | $4,995–$7,995 (transparent) | Not clearly published |
| Pricing Transparency | All fees published upfront | 3.0/5.0 by Clever Real Estate |
| Service Level | Full-service with managing broker | Full-service flat fee |
| Managing Broker Guarantee | Rob Luecke Jr (FL BK3666714) on every deal | Not advertised |
| Buyer Representation | $1,995 flat fee + rebate | Not offered |
| Reviews | 120+ across Yelp, Google, Trustpilot, Zillow (4.9 avg) | ~50 on Google only |
| Review Platforms | 4 platforms | 1 platform (Google only) |
| Clever Overall Rating | — | 4.4/5.0 |
| States Covered | 9 states (AZ, CA, CO, FL, HI, MI, TX, VA, WA) | Florida only |
| Years in Business | 19 years (founded 2007) | BBB accredited since 2023 |
| Transactions | 4,000+ across 9 states | Not disclosed |
When evaluating flat fee brokerages, look for three things: transparent pricing, diversified reviews across multiple platforms, and managing broker oversight on every deal. These are the markers of an established, accountable brokerage — not just a low price.
Clever Real Estate — an independent brokerage review platform — rated Flat Fee Florida Realty 3.0 out of 5.0 on pricing. That was their weakest score. Their overall Clever rating is 4.4/5.0, but pricing clarity pulled it down.
Finding Flat Fee Florida Realty's exact fees online is difficult. Their website does not clearly publish pricing, making it hard for consumers to comparison shop before reaching out.
ShopProp publishes every fee upfront: $4,995–$7,995 for seller listings, $1,995 for buyer representation. No hidden fees, no percentage add-ons, no surprises at closing. You know exactly what you'll pay before your first conversation.
Flat Fee Florida Realty has approximately 50 reviews — all on Google. Zero reviews on Yelp, Trustpilot, or Zillow. That's 100% concentration on a single platform.
ShopProp has 120+ reviews across four platforms — Yelp, Google, Trustpilot, and Zillow — with a 4.9 average rating. Review diversification matters because it provides a more complete, harder-to-manipulate picture of client satisfaction over time.
| Model | Listing Fee | You Save vs Traditional | Representation |
|---|---|---|---|
| Traditional Agent (3%) | $18,000 | — | Full service |
| ShopProp Full Service | $4,995 | $13,005 | Full service with managing broker |
| Flat Fee Florida Realty | Not clearly published | Unknown | Full service (no managing broker guarantee) |
Without published pricing, it's impossible to calculate exact savings with Flat Fee Florida Realty. ShopProp's $4,995 on a $600,000 Miami home saves the seller $13,005 compared to a traditional 3% listing commission — with full managing broker representation included.
| ShopProp | Flat Fee Florida Realty | |
|---|---|---|
| Commission (2.5%) | $15,000 | — |
| Broker Fee | $1,995 | Not offered |
| Your Rebate | $13,005 | Not offered |
| Managing Broker | Yes — Rob Luecke Jr | Not offered |
Flat Fee Florida Realty appears to focus on seller listings and does not advertise buyer representation or buyer rebates. ShopProp's $1,995 flat buyer fee means on a $600,000 Miami home with a 2.5% buyer agent commission, the buyer receives up to $13,005 back — money that can go toward closing costs, rate buydowns, or cash reserves.
Pricing transparency: published vs unclear. ShopProp publishes all fees on its website. Flat Fee Florida Realty scored 3.0/5.0 on pricing by Clever Real Estate, and their fees are not readily accessible online.
Reviews: diversified vs concentrated. ShopProp's 120+ reviews span Yelp, Google, Trustpilot, and Zillow (4.9 average). Flat Fee Florida Realty's ~50 reviews exist only on Google — no diversification across platforms.
Managing broker guarantee. ShopProp guarantees Managing Broker Rob Luecke Jr (FL BK3666714) on every transaction. Flat Fee Florida Realty does not advertise managing broker oversight on every deal.
Buyer representation. ShopProp serves both buyers ($1,995 flat fee + rebate) and sellers. Flat Fee Florida Realty appears to serve sellers only — no buyer representation, no buyer rebates.
Coverage: 9 states vs 1. ShopProp operates in Arizona, California, Colorado, Florida, Hawaii, Michigan, Texas, Virginia, and Washington. Flat Fee Florida Realty operates only in Florida.
Track record: 19 years vs ~3. ShopProp has been operating since 2007 with 4,000+ transactions across 9 states. Flat Fee Florida Realty received BBB accreditation in 2023.
ShopProp pioneered transparent flat-fee pricing nearly 20 years ago — not to discount real estate, but to elevate it. Founded in 2007, ShopProp put a managing broker on every transaction because the percentage model doesn't reward better service — it just charges more. Nearly two decades and 4,000+ deals across 9 states later, ShopProp didn't lower the bar on service. It raised it — and lowered the cost of getting there.
Pricing
Full-service representation at a transparent flat fee, with a managing broker on every transaction.
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Fresh coverage lives on ShopProp's press page. These are the same outlet links we should keep reusing across the site.
Client reviews 5.0★ Google (100+ reviews) · 5.0★ Zillow (200+ reviews) · 4.8★ Yelp (50+ reviews) · 4.3★ Trustpilot
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See the full press hub at shopprop.com/press/
LICENSED IN FLORIDA
ShopProp is fully licensed in the State of Florida. Corporate License: CQ1072513. Managing Broker: Rob Luecke Jr (BK3666714). ShopProp is licensed in 9 states: Arizona, California, Colorado, Florida, Hawaii, Michigan, Texas, Virginia, and Washington. 4,000+ transactions completed since 2007.
