Compare Real Estate Brokerages for Sellers: ShopProp vs 30+ Competitors (2026)
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Compare Real Estate Brokerages: ShopProp vs. Everyone

Sellers save thousands with flat listing fees starting at $0. Buyers get the biggest rebates in the industry. See how ShopProp compares — on both sides of the transaction.

For Sellers

Four tiers. One promise: a managing broker on every transaction.

ShopProp Free
$0
MLS listing with AI & dashboard support. No cost, ever. Upgrade anytime.
Essentials
$1,995
MLS + syndication, pre-listing prep, disclosures, negotiations & closing support.
Concierge
$7,995+
White-glove luxury service. Repairs, upgrades, staging coordination & more.

Why we publish these comparisons

Real estate fees are confusing by design. Percentage-based, tiered, variable, "negotiable" — every brokerage structures pricing differently to make comparison hard. We've done the work for you.

Each comparison below breaks down the fee structure, service level, and real dollar savings on a $1M home. Even our most comprehensive tier — Full Service at $4,495 — saves sellers over $25,000 compared to a traditional 3% listing agent. And ShopProp Free lets you list on the MLS for $0.

On a $1M home: Traditional agent charges ~$30,000. Redfin charges ~$10,000. ShopProp Full Service charges $4,495. ShopProp Free charges $0. Same MLS. Plus a managing broker.

Traditional Brokerages

ShopProp vs. Traditional Agent

The baseline. 2.5–3% vs. $0–$4,495 flat. On a $1M home, save $25,505+ with Full Service — or $30,000 with Free.

ShopProp vs. Compass

Compass charges 2.5% with tech tools. ShopProp: four tiers from $0 to $4,495, plus a managing broker.

ShopProp vs. Keller Williams

KW's agent-centric model at 2.5–3%. ShopProp saves tens of thousands — even at our Full Service tier.

ShopProp vs. Coldwell Banker

Legacy brand, percentage pricing. ShopProp: same expertise, fraction of the cost.

ShopProp vs. Sotheby's

Luxury branding at luxury commission. ShopProp handles $7.5M listings for $7,995 Concierge — not $225,000.

ShopProp vs. Berkshire Hathaway

Big name, big fees. ShopProp: 19 years of proof at a transparent flat fee.

ShopProp vs. Century 21

Century 21's franchise model at 2.5–3%. ShopProp: more oversight, less cost.

ShopProp vs. RE/MAX

RE/MAX agents set their own rates. ShopProp: one transparent price structure, always.

ShopProp vs. Weichert

Full-service at percentage pricing. ShopProp delivers full service starting at $0.

ShopProp vs. Anywhere (Realogy)

Anywhere owns Coldwell Banker, Century 21, Sotheby's. ShopProp beats them all on price.

Discount & Tech-Forward Brokerages

ShopProp vs. Redfin

Redfin's 1–1.5% sounds low — until you see $0 Free or $4,495 Full Service.

ShopProp vs. Zillow

Zillow connects you to agents at full commission. ShopProp IS the agent — starting at $0.

ShopProp vs. Opendoor

Opendoor's iBuyer model charges 5% service fee. ShopProp: list on the open market from $0.

ShopProp vs. eXp Realty

eXp's cloud brokerage still charges percentage commission. ShopProp: flat and simple.

ShopProp vs. Flyhomes

Flyhomes focuses on buyers with cash-offer programs. ShopProp saves sellers thousands on listing.

ShopProp vs. Rocket Homes

Rocket Homes is a referral network at standard rates. ShopProp: direct brokerage, flat fee.

ShopProp vs. HomeSmart

HomeSmart's agent-friendly model. ShopProp's client-friendly pricing — from $0.

ShopProp vs. Realty ONE Group

Realty ONE charges agents flat fees. ShopProp charges clients flat fees. Different focus.

ShopProp vs. Side Real Estate

Side powers boutique teams at traditional pricing. ShopProp: boutique quality, flat fee.

Flat-Fee & Discount Services

ShopProp vs. Clever

Clever negotiates 1.5% with partner agents. ShopProp: $4,495 Full Service or $0 Free — with your own managing broker.

ShopProp vs. Ideal Agent

Ideal Agent pre-negotiates 2% with agents. ShopProp: less than half that on most homes.

ShopProp vs. HomeLight

HomeLight matches you with agents at full commission. ShopProp: no middleman, flat fee.

ShopProp vs. Houwzer

Houwzer charges $5,000 flat. ShopProp Full Service: $4,495. ShopProp Free: $0. Both include a managing broker.

ShopProp vs. Trelora

Trelora's team model at flat pricing. ShopProp: lower price, more experience, more tiers.

ShopProp vs. TurboHome

TurboHome charges $7,500 flat. ShopProp Full Service: $4,495 — $3,000 less with more track record.

ShopProp vs. Prevu

Prevu offers buyer rebates in select markets. ShopProp: biggest rebates, 8 states.

ShopProp vs. Flat Fee MLS

MLS-only listing for $300–$500 — but no agent support. ShopProp Free: $0 with AI support. Full Service: $4,495.

ShopProp vs. REX

REX tried to bypass the MLS entirely. ShopProp: full MLS access at a flat fee.

ShopProp vs. Purplebricks

Purplebricks exited the US market. ShopProp: 19 years strong and growing.

ShopProp vs. FlatFeeBuyers

FlatFeeBuyers focuses on buyer side. ShopProp: flat fee for both buyers and sellers.

See Your Exact Seller Savings

Enter your home price and compare ShopProp to any traditional agent — down to the dollar.

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Buying a home? See our buyer rebate comparisons.

ShopProp gives buyers the biggest rebates in real estate — up to $21,005 back on a $1M home. No one else comes close.

Compare Buyer Rebates: ShopProp vs. Every Brokerage →

The bottom line

ShopProp offers four listing tiers — from Free ($0 MLS listing) to Concierge ($7,995+ white-glove service). Even our most comprehensive Full Service tier at $4,495 beats percentage-based models at virtually every price point above $150,000. And unlike stripped-down flat-fee services, every tier includes a managing broker.

Since 2007. Over 4,000 transactions. Eight states. Transparent pricing on every side of the deal.